Terms of Use



The Terms of Use may be updated from time to time without notice. If at any time you do not agree to these Terms of Use, please refrain from using the Site. If you continue to use the Site after any changes are made to these Terms of Use, then you will be deemed to have agreed on those changes.

Summary of Service

ATA PLUS is an equity crowdfunding platform, and Registered Recognised Market Operator by Securities Commission Malaysia that brings together Users and prospective issuers (“Companies”). Users visit the Site to learn about, assist, advise, create profiles for, browse, and/or fund Companies who have been listed to raise funds. ATA PLUS is a platform where Users can interact, network, learn about, and connect with other Users.

By accessing the ATA PLUS Site or using the Service in any manner, you become an ATA PLUS user (“User”). Users who have a business or commercial-related enterprise (“Company”) that wants to be funded may create a profile for their company (“Company Profile”) for listing. The User who creates a Company Profile becomes a founder for that Company (“Issuer”).

For the purpose of clarity, most of the statements under the Risk Warning and Guidelines & Eligibility are extracted from legal articles as stipulated by Security Commission’s Guidelines on Regulation of Markets under Section 34 of CMSA and Proposed Regulatory framework for Equity Crowdfunding 2014. The following terms are used and may refer to the specific user of this platform :

Sophisticated Investor

High Net individual i.e. an individual with a total wealth or net personal assets exceeding RM 3 million or its equivalent in foreign currencies

High Net Entities (Companies/Corporations) i.e. a corporation with total net assets exceeding RM 10 million or its equivalent in foreign currencies based on the last audited accounts

Angel Investor

An investor that is accredited by the Malaysian Business Angels Network (MBAN) as an angel investor.

Retail Investor

An investor that does not fall under the categories of either Sophisticated Investor or Angel Investor Issuer/Entrepreneur


A user hosted on ATA PLUS equity crowdfunding platofrm ("Site") to offer its shares on the platform (referred to as 'Entrepreneur' on the platform)

ATA PLUS is a platform that permits Issuers to offer and sell shares in their Company directly or indirectly (as a “Registered Recognised Market Operator” by Security Commission Malaysia) which may be accessed at www.ata-plus.com


With the exception of any specific services explicitly stated elsewhere in these Terms of Use and Guidelines & Eligibility, you understand and agree that :

  • The Site is provided “as is” and on an “as available” basis. ATA PLUS make no warranty or representation that the site will meet your requirements, that it will be of satisfactory quality, that it will be fit for a particular purpose, that it will not infringe the rights of third parties, that it will be compatible with all systems, that it will be secure or that all information provided will be accurate.
  • ATA PLUS makes no guarantee of any particular outcomes from the use of the Site.
  • No part of this Site is intended to constitute advice on investment or financial matters.
  • ATA PLUS does not negotiate terms for and on behalf of third parties.
  • ATA PLUS does not compensate its employees, agents or other persons affiliated with ATA PLUS Sdn Bhd for the solicitation/sale of shares on the portal.
  • Your use of the Site and its content is at your own risk.
  • ATA PLUS provide no warranty or guarantee that the Site is free of viruses, malicious computer code or other forms of interference that may damage your computer or any other devices, or that access to the site will be uninterrupted, timely or secure.

Risk Warning

ATA PLUS is glad to host a list of businesses and its potential investors on our platform. We are passionate about financial inclusion as well as matching lucrative businesses with investors to bring about positive social and economic outcomes. However, it is important for users to understand the characteristics and the workings of an equity crowdfunding marketplace.

The following are key characteristics that defines ECF :

  • Issuers using ATA PLUS' platform include start-ups, early stage and growth stage businesses. Investment in these types of businesses carries a considerable level of risks.
  • You may lose your entire investment, and must be in a position to bear this risk without undue hardship.
  • The law stipulated under Security Commission's regulation on equity crowdfunding requires people who offer financial products to give information to investors before they invest.
  • This rule however does not apply to offers made by issuers (entrepreneurs) using ATA PLUS to raise funds. As a result, you as an investor may not be given all the information usually required.
  • It is therefore fundamental for investors to utilize their rights prior to committing to invest by asking questions, reading all information given carefully, and seek independent financial advice where there is need.

Risks involved in investing in early-stage as well as growing businesses can be listed as follows :

  • Uncertainty of returns : Depending on the shareholders’ agreement (which differs from business to business), many companies may not opt to pay dividends, therefore depriving investors of early and short-term returns. Businesses often reinvest what they earn in the growth or survival of the business, which may as well be the priority for both business owners and shareholders.
  • Lack of liquidity : There is no guarantee that an investor will be able to sell their shares when they want to and to whom. Currently, there is no recognized secondary market for trading shares in companies funded by equity crowdfunding. (Please read more on ‘exit strategy’ on our FAQ section).
  • Dilution : The same company that reaches it’s funding target may later on need more funding to grow or survive. It is possible that the company may issue more shares, thus undermining the value of the shares as offered previously on listing.
  • Materiel events : Start-up and growing businesses often have highly specialized and focused offerings. This may lead to significant vulnerability of the business to internal and external threats, making it difficult for the business to absorb material events such as loss of key personnel and customers
  • Lack of control : Business rarely give up a big portion of their shares to investors, making most investors a minority shareholder individually or collectively. Minority shareholders have little or no influence on how the company is run. Having said that, as a concern shareholder, investors can make enquiries as well as to offer assistance in ways that the business owners see fit.

A rule of thumb for all potential investors; investments made through equity crowdfunding should be in the effort to diversify one’s portfolio and to spread risks. Investors are highly advised to acquire as much information on the business they want to invest in order to derive an informed investment decision. To carry on independent and individual due diligence.

Guidelines & Eligibility

For Investors

ATA PLUS equity crowdfunding platform is open to all types of investors subject to compliance to Security Commission’s proposed investment limits. The following are limits applicable to respective investor types:

  • Sophisticated Investors : No restriction on investment amount
  • Angel Investors : A maximum of RM 500,000 within a 12-month period
  • Retail Investors : A maximum of RM 5,000 per issuer with a total amount of not more than RM 50,000 within a 12-month period

Investors on the ECF platform also benefit from a 6-day cooling-off period; they are free to withdraw their investment should they change their mind during the period

For Issuers

A listing on the ECF platform is also attractive as such listings will not require the SC’s approval under section 212 of the Capital Market and Services Act nor would it be subject to having to register a prospectus.

Micro-funds are also permitted under the Guidelines to participate and raise unlimited funds from sophisticated investors and angel investors through the ECF platform, provided the microfund meets the criteria prescribed under the Guidelines.

Only MALAYSIAN incorporated private companies (excluding exempt private company) as well as registered micro-funds will be allowed to raise funds on ATA PLUS. The following entities are prohibited from raising funds through ATA PLUS (Security Commission’s General Term)

  • Commercially or financially complex structures (i.e. investment fund companies or financial institutions);
  • public listed companies and their subsidiaries;
  • companies with no specific business plan or its business plan is to merge or acquire an unidentified entity (i.e. blind pool);
  • companies other than a micro-fund that propose to use the funds raised to provide loans or make investment in other entities;
  • companies with paid up share capital exceeding RM 5 million; and
  • any other type of entity that is specified by the SC

An issuer is also NOT ALLOWED to be hosted or raise funds concurrently on multiple equity crowdfunding platform.

The following limit shall apply to any listing on ATA PLUS platform :

  • An issuer can only raise up to RM 3 million within a 12-month period, irrespective of the number of projects an issuer may seek funding for during the 12-month period; and
  • an issuer can only utilise the ECF platform to raise a maximum amount of RM 5 million, excluding the issuer’s own capital contribution or any funding obtained through private placement exercise.

Disclosure Requirements

An issuer proposing to be listed on ATA PLUS shall submit the relevant information including the following :

  • Information that explains the key characteristics of the company;
  • information that explains the purpose of the listing and the targeted offering amount;
  • information relating to the business plan of the company; and
  • financial information relating to the company:
    1. for Offerings below RM 300,000 : certified financial statements/information by the issuer's management, if it is required by the operator for verification purposes;
    2. for Offerrings between RM 300,000 to RM 500,000 :
      • Audited financial statements of the company where applicable (e.g. where the issuer has been established for at least 12 months); and
      • Where audited financial statements are unavailable (e.g. the issuer is newly established), certified financial statements/information by the issuer’s management;
    3. for Offerrings above RM 500,000 : Audited financial statements of the company

Privacy Policy

ATA PLUS is committed to protecting your personal information when using the Service provided by the Site. We have crafted this Privacy Policy for you to understand how and why we gather information, how we store it, and how you can access and edit that information as well as when we might disclose information to other parties

Consent to gather User's personal information

By accessing ATA PLUS Site, contacting ATA PLUS and/or using the Service provided by the Site, you consent to the collection and use of your personal information in accordance with this Privacy Policy.

ATA PLUS will gather personal information submitted by you through the Site, regarding information on your browsing activity when using the site, any communication with ATA PLUS directly via writing, phone or email and information obtained through the use of the Service.

ATA PLUS may, in addition to other information, gather the following general information about you :

  • Your name, email address, residential address, telephone number, date of birth and password.
  • Preference information such as Watch List, transaction history and marketing preferences.
  • Information on your business such as your company name and number, company details and key personnel as well as professional profile.
  • Information that you provide to ATA PLUS via writing, email or phone.
  • Details of your browser, domain name and IP address, and the details of any website you linked from to the Site.
  • Information obtained from third parties in accordance with this Privacy Policy.
  • Other additional information required from time to time.
  • If you choose not to provide information when requested, you may not be able to fully utilise the Site and its Services.

Use of User's personal information

The information that ATA PLUS gathers from you may be used for a number of purposes relating to the functions and Services provided by the portal, which include :

  • To assess and ascertain your suitability to register an account with ATA PLUS and utilise the Services.
  • Performing the Services and any assistance required in connection with the Services.
  • In case of entrepreneurs/issuers seeking capital, to verify and approved the disclosures you make to potential investors.
  • Provide you with information about products and services and new investment opportunities that ATA PLUS thinks may be of your interest.
  • To allow third parties with whom ATA PLUS is partnered with (Partners) to provide you with information about products, services, and other opportunities that they (Partners) think may be of interest to you.
  • To contact you to ensure customer satisfaction in respect of ATA PLUS’ role as the Service provider.
  • To monitor, improve and administer the Site
  • Responding and following up on any queries, complaints or requests you might have, and other customer care issues.
  • To enable ATA PLUS to conduct surveys and analyse information pertaining to the User of the Services of the Site.
  • To enable ATA PLUS to comply with legal and regulatory obligations or in connection with legal proceedings, crime or fraud prevention, detection or prosecution.
  • Verfying any information provided to ATA PLUS by you with third parties and third party databases, including Government agencies.
  • Carrying out credit checks on the Company with a credit reporting agency for the requirements of the Anti-Money Laundering And Anti-Terrorism Financing (Amendment) Act 2014. This will require ATA PLUS to supply the credit reporting agency with your information.

You understand that if ATA PLUS disclose your personal information to a credit reporting agency, they may hold your information on their credit reporting database and use it for providing credit reporting services and for any other lawful purpose and they may disclose your information to their subscribers for the purpose of credit checking or debt collection or for any other lawful purpose.

End-User License Agreement (EULA)

This End-User License Agreement (hereinafter referred to as “Agreement”) is a legal document between the Users individually and the entities for whom Users are using the Services (hereinafter referred to as “Users”) and Ata Plus Sdn Bhd (hereinafter referred to as “The Company”) and governs use of the websites and services (hereinafter referred to as the "Services") in addition to any SUPPLEMENTAL terms applicable to any particular features, contents and functionality of the Services, which such supplemental terms are incorporated by reference into the Terms of Use.

By using the Services, Users agree to be bound by these Terms of Use, Privacy Policy, all applicable laws and all conditions or policies referenced here (hereinafter collectively referred to as the "Terms"). The Company may amend the Terms at any time by posting a revised version of the Terms on the Services. Access to or continued use of the Services after the effective date of the revised Terms constitutes Users acceptance of the revised Terms.

Please read this Agreement carefully before using the Services and if Users do not want to be bound by the terms of this Agreement, the Company is unwilling to allow Users access to or use of the Services and Users do not have permission to access the content of the Services.

By clicking “YES” Users (as an individual and on behalf of any entity represented by them) agree to be bound by the terms of this Agreement as of the date the Users take such action, acknowledge that the Users have read the Agreement, and accept its terms. Users are also representing to the Company that they have the legal authority to accept the terms of this Agreement on behalf of themselves or the entities.

1. Definitions

In these Terms, The Company refers to a platform for crowd funding financial services which provides programming systems, digital training, technical advice, management consultants, programmers, system analysts especially to financial services companies (hereinafter referred to as “the Services”).

Investees refer to individuals who initiate fundraising campaigns for a significant objective as well as engaging the Company and their Services forthe purpose of assisting and developing the growth of the Investee’s business and/or ventures (hereinafter referred to as "Campaigns”)

Investors refer to individuals who are interested in funding Investees’ Campaigns in order to materialize the objectives. Investors, Investees and other visitors to the Services are referred to collectively as "Users."

Users acknowledge under the Digital Act Signature 1997 that governs the effect of digital signature in which digitally signed message deems to be written document by clicking on the “I ACCEPT” or similar button at the bottom of this Agreement, Users are:

  • Representing, to the extent Users is a company, that the individual accepting this Agreement is an authorized representative of, with the power and authority to enter this Agreement on Users’ behalf; and
  • Agreeing to be bound by the terms of this Agreement.

If Users do not agree to the terms and conditions of this Agreement, please click “I DECLINE

2. Grant of Permission

So long as Invitees comply with the terms of this Agreement, the Company grants the limited, non-exclusive right to/for:

  1. People and entities seeking to raise fund for their own Campaigns and to contribute to the Campaigns of others;
  2. may post photos, videos, text, graphics, logos artwork and other audio or visual materials in connection with the Services and related marketing and promotional activities.
  3. prohibit from create campaigns to raise Funds for illegal activities, to cause harm to people or property, or to scam others, or to offer anycontest, competition, giveaway, sweepstakes or similar activity without consent;
  4. not to promote hatred, abuse, discrimination, disrespect, profanity, meanness, harassment, or spam; and
  5. use of limited, non-exclusive, non-transferable, revocable license to use the Services subject to such User's eligibility and continued compliance with the Terms.

The Company reserves the right to terminate Users rights under this Agreement and to seek any other legal remedies if Users violate any provisions hereof and, in the event of such termination, Users agree to cease using the Services.

3. Personal Data Protection Act Consent Clause

In compliance with the Personal Data Protection Act 2010 (“the PDPA Act”) and its regulations, this clause seeks to inform Users of their rights with regards to their personal data that has been and/ or will be, collected and processed by the Company.

The Company will collect the Users’ personal data to be processed by them and/ or on Users’ behalves in the course of Users’ present or future dealings with the Company, its subsidiary(ies), its associated company(ies). The Users’ personal data enables the Company to achieve the objective listed in clause 3.4 herein that is in connection with their Services.

Description of Personal Data

The personal data that Users may provide include but not limited to the Users name; National Registration Identity Card Numbers (NRIC no. ), gender, email address, house phone no., mobile phone no.; alternate mobile phone no., passport no, login/admin password, username/ member id/ login id, password, payment information including credit cards no., debit cards no., and reference no. of the company customer relations and queries form.


The Company will use Users’ personal data for the following purposes including but not limited to:-

  1. Products & Services
    1. For performance of the agreement entered into between in rendering The Company services, whether present or future, including maintaining Users’ membership account with the Company, verifying Users’ identity as the Company’ customer, processing Users’ request for the repair and support services, and delivery of Services to Users;
    2. Communication with Users and delivery of information including, e-mail, telephone call, text message, online social media and other telecommunication
    3. Means in relation to the Company Services, or in respond to Users’ feedback and enquiries to the Company Services;
    4. Processing of Users’ payments under the agreement;
    5. Delivery of any form, notice or other documents to Users;
    6. Customer relationship management procedures as the Company deems fit and necessary;
    7. Necessary performance of the Company’s obligations incidental or ancillary or in furtherance to the fees and/or delivery of the Company Services;
  2. Internal Record & Marketing
    1. Marketing of the Company Services whether present or future, including issuance of vouchers, schemes, and/or programs which are beneficial to Users;
    2. Internal record keeping, including for the purpose of administration, auditing, data analysis, research, benchmarking and/or statistical analysis;
    3. Processing of Users’ application, requests, enquiries, and/or participation, in any of the Company, activities whether online or offline;
    4. Campaign, promotions, polls, surveys, training programs;
    5. Verification of Users’ identity as participant of training, polls, surveys;
    6. Processing of Users’ registration of interest in engaging our services;
  3. Legal Compliance

    1. Prevention, hindrance and/or reporting of any crime including to fraud, bribery and/or money laundering;

    2. Compliance to any legal and/or regulatory requirements relating to the provision of the Company’ Services; and

    3. For disclosure under the requirements of any applicable laws, regulations, directions, court orders, orders, by-laws, guidelines, circulars, codes applicable to us or any subsidiary, associated, related companies of the Company group of companies.

  1. Sources

    The Company may obtain Users’ personal data from the following sources including but not limited to:-

    1. the forms which Users have filled up, including registration forms, application forms, participation forms, services forms or customer checklists, signing up forms and other forms, whether online or offline, in relation to the Company,

    2. name cards or business cards that Users have given or delivered to Ata Plus; and/or

    3. any identity materials that Users have distributed and/or business directory and listing that Users have subscribed to.

  2. Class of Third Parties

    Users hereby consent and authorize the Company to disclose Users’ personal data to the following categories of third parties:

    1. The Company associated, subsidiary, related companies of the Company or any outsourced third party service providers or product providers as the Company deems necessary or appropriate including outsourced data processing company;

    2. The Company business partners including business affiliates or merchant that provide or deal in general with the Company services or products in connection with the Company Services;

    3. The Company auditors, business consultants, accountants, lawyers or other professional advisers and/or consultants as the Company deems necessary and appropriate; and

    4. any person to whom the Company is compelled to or required under law or in response to a local or state or federal authority, industry regulator, enforcement agency, statutory authority, court of laws, tribunal, arbitration centre, commission or council or association legally authorized by law.

  3. Users' Obligations

    It is necessary for the Company to collect and to retain Users’ personal data. It is also obligatory for Users to supply their personal data to the Company in the most accurate manner. If Users do not provide the Company with their personal data, the Company is unable to, process Users’ personal data on their behalves, for the objective stated in clause 3.4 herein, or effectively render the Company Services to Users, and all relationships created or to be created between them shall then be terminated and ceased to be in effect immediately.

  4. Users' Rights
    1. Right to request access to personal data Subject to the Company rights of refusal under the Act, Users are entitled to request access to their personal data that is processed by the Company with reasonable notice.

    2. Right to request correction of personal data Subject to the Company rights of refusal under the Act, Users are entitled to request the correction of their personal data that is held by that is inaccurate, incomplete or out-of-date with reasonable notice.

    3. Rights to limit processing of Users’ personal data Users are entitled to limit their processing of their personal data by expressly withdrawing in full their consent given previously including for the Company to send any advertising and marketing materials or for direct marketing purposes subject to any applicable legal restrictions, contractual conditions and within a reasonable time period.


4. Eligibility To Use the Services

Users under 18 years of age are not eligible to use the Services without consent. Users between the ages of 13 and 17 can use the Services with the consent and supervision of a parent or legal guardian who is at least 18 years old, provided such parent or legal guardian also agrees to be bound by the Terms and agrees to be responsible for such use of the Services. Users suspended from using the Services are not eligible to use the Services. The Company reserves the right to refuse use of the Services to anyone and to reject, cancel, interrupt, remove or suspend any Campaigns, Contributions, or the Services at any time for any reason without liability.

5. User Accounts

All information submitted in connection with a User account on the Services (each, a “User Account”) must be accurate and truthful. Users agree to notify the Company immediately if their User Account has been used without authorization or there has been any other breach of security of the User Account. Each User also agrees to provide additional information the Company may reasonably request and to answer truthfully and completely any questions the Company might ask each User in order to verify such User's identity.

6. Objectionable Material

Users understand that by using the Services, Users may encounter material that Users may deem to be offensive, indecent, or objectionable, and that such content may or may not be identified as having explicit material. Nevertheless, Users agree to use the Services at their sole risk and the Company shall have no liability to Users for material that may be found to be offensive, indecent, or objectionable. Services types and descriptions are provided for convenience, and Users agree that the Company does not guarantee their accuracy.

7. Ownership

This Agreement and the Services are owned by the Company and are protected by Malaysia copyright laws.

8. No Assignment

Users may not transfer or assign this Agreement, or any part thereof, to any other party (by operation of law or otherwise), and any attempt to do so shall be void.

9. Changes 

The Company reserves the right at any time to modify this Agreement and to impose new or additional terms or conditions on the use of the Services. Such modifications and additional terms and conditions will be effective immediately and incorporated into this Agreement. Users continued use of the Service will be deemed acceptance thereof.


10. Indemnity

Each User agrees to defend, indemnify and hold harmless Ata Plus, its subsidiaries and affiliated companies, and their officers, directors, employees, contractors and agents from and against any and all claims, causes of action, damages, obligations, losses, liabilities, costs or debt, and expenses (including attorneys' fees and costs) and all amounts paid in settlement arising from or relating to use of the Services, breach of these Terms or violation of any laws.

The Company may assume the exclusive defense and control of any matter for which Users have agreed to indemnify the Company and each User agrees to assist and cooperate with the Company in the defense or settlement of any such matters.



Ata Plus is in no circumstances a party or responsible to ANY Agreements signed between the Investor and Investee, be it now or in the future.

11. No Warranty

The Company has no fiduciary duty to any user. The Services are provided on an "as is" and "as available" basis without any warranties, express or implied, including, without limitation, implied warranties of merchantability or fitness for a particular purpose, non -infringement or course of performance. Use of the Services is at user's own risk.


12. Governing Law

Users agree that : 

  1. the Services shall be deemed solely based in Malaysia (the principal place of BUSINESS and corporate headquarters of the Company ); and

  2. the Services shall be deemed a passive one that does not give rise to personal jurisdiction over Ata Plus, either specific or general, in jurisdictions other than Malaysia.

This Agreement shall be governed by the laws of the Malaysia, without respect to its conflict of laws principles.


13. Miscellaneous

This Agreement constitutes the acceptance between Users and the Company and governs Users use of the Services. Users also may be subject to additional terms and conditions that may apply when Users use affiliate Services or third- party content. If any part of this Agreement is held invalid or unenforceable, that portion shall be construed in a manner consistent with applicable law to reflect, as nearly as possible, the original intentions of the parties, and the remaining portions shall remain in full force and effect. Ata Plus’ failure to enforce any right or provisions in this Agreement will not constitute a waiver of such or any other provision. The Company will not be responsible for failures to fulfill any obligations due to causes beyond its control.

The Services is operated by the Company. Users agree to comply with all national laws, statutes, ordinances, and regulations that apply to Users use of the Services. The Company may notify Users with respect to the Services by sending an email message to Users account email address or a letter via postal mail to Users account mailing address, or by a posting on the Services or by any other means. Notices shall become effective immediately.

The Company reserves the right to take steps the Company believes is reasonably necessary or appropriate to enforce and/or verify compliance with any part of this Agreement. Users agree that The Company has the right, without liability to Users, to disclose any Data and/or Account information to law enforcement authorities, government officials, and/or a third party, as The Company believes is reasonably necessary or appropriate to enforce and/or verify compliance with any part of this Agreement (including but not limited to Ata Plus’ right to cooperate with any legal process relating to Users use of the Services and/or a third-party claim that Users use of the Services is unlawful and/or infringes such third party's rights).


14. Notice

Any notification under this Agreement shall on receipt at the following addresses be well and sufficiently served on the Party concerned if delivered by hand or sent by telefax or recorded delivery post.

  • Reference : Ata Plus Sdn Bhd
  • Address : 26th Floor, Menara Maxis, Kuala Lumpur City Center,
    50088 Kuala Lumpur, Malaysia

Users expressly acknowledge that Users have read this agreement and understood the rights, obligations, terms, and conditions set forth herein. By clicking “I ACCEPT” Users expressly consent to be bound by its terms and conditions and grants to the Company the rights set forth herein.



Understand the framework of fundraising

As in all investments, there are always risks involved. It is key that all stakeholders play a role in mitigating the risk factor(s), and that includes you as the investor, the entrepreneur, as well as the equity crowdfunding operator i.e. ATA PLUS

Service Agreement

As in all investments, there are always risks involved. It is key that all stakeholders play a role in mitigating the risk factor(s), and that includes you as the investor, the entrepreneur, as well as the equity crowdfunding operator i.e. ATA PLUS

Investment Agreement