Ata Plus - AirForce by Ecotech

AirForce by Ecotech

Ecotech Sales & Services Sdn Bhd aims to be the largest air conditioner servicing company in Malaysia by launching the first air conditioner service maintenance app, Airforce. Airforce will provide hassle-free, reliable and convenient air conditioner service maintenance to customers in real time as well as provide a platform for air conditioner technicians to find business easily and increase profitability.

Campaign Closed RM 0 raised
% Complete
% of target 0 days left
Min Target RM 500,000
Max TargetRM 3,000,000


Ecotech Sales & Services Sdn Bhd does retail, wholesale, installation, service and repair of various types of air conditioner system. Founded in 2011, Ecotech has since accumulated  many air conditioner brands distributorship, authorised service partners dealership and original equipment manufacturer spare part centre. Currently, Ecotech is involved in many air conditioner projects installation and buildings service maintenance work.

What We Do

The Challenge

Currently, the air conditioner maintenance service market is very conventional, with a small proportion of technicians having any online presence. It is a hassle to find and hire qualified professional air conditioner technicians to service and repair your air conditioners. Jobs are transacted based on returning customers, word of mouth or locating air conditioner stores. Depending on referrals from acquaintances is very time consuming. Therefore the opportunity arises to provide professional air conditioner services for the Malaysian market with ease and convenient via similar apps like Uber. 

Our Solution

AirForce App

  • A real-time and location-based app
  • Through AirForce, users will be able to view currently available AirForce-approved technicians in the area and book their services in real-time
    • Reduce waiting time for end users and technicians
    • End users able to book appointments in real time
    • Technicians will not have to wait unnecessarily for no show customers

AirForce Service Centres

  • We will have branches in every state to support the AirForce approved technicians (in terms of spare parts) and after sales service to customers to maintain service quality


  • Convenience. 
    Readily available professional technician in real time.
  • Customer is in good hands. 
    AirForce-approved: The AC technicians are carefully screened, reviewed and evaluated.
  • Service satisfaction guaranteed.

AC Technicians

  • Immediate customers channel.
  • Save time and cost. 
    Reduce the travel time and waiting time for professional partners. 
  • Real-time technical advice through call centre.
  • Spare part pricing and availability are readily available.


Why Are We Different



Pioneer in the market. Airforce will be the first App to offer air conditioner service maintenance in real time.



Young, dynamic and strong technical team. Ecotech will be able to fully support the App business technically.



Strong network throughout Malaysia. Recruitment of professional partners will be viable.



Strong partnership with suppliers. Close collaborations will be key success to Airforce.

Our Revenue Model

Ecotech Revenue Model

Transaction Fee

Amount charged to each technician per booking

Ecotech Revenue Model 2

Number of Transactions

Amount charged to each technician per booking

Ecotech Revenue Model

Revenue in 3 years

Based on RM100 per A/C Servicing


  1. Professional Partners. Ecotech will take a 10% cut from the service and installation  fee charged to customers.
  2. Advertisement. Push advertisement thru App will generate advertising revenue.
  3. Endorsement. Big data analysis and brand collaboration should generate endorsement revenue.



Our Market Opportunity

Ecotech Market Opportunity

Number of Air Conditioning units in Malaysia
Based on sale of 7.3 million units of air conditioners was sold in 2017 and 5-year lifespan of an air conditioner
Source: Cardas Consulting Research

Air conditioner service maintenance industry in Malaysia
Based on RM200 annual average service maintenance cost for an air conditioner

Our Strategy

Our Achievements

Key Partnerships

Under Ecotech Air Cond Centre, we are the authorised service dealer* for LG, Panasonic, Hisense, Midea, York, Gree, Sharp, Samsung and Carrier, meaning we are authorised and referred to for after-sales services for their brands. With the launch of our AirForce app, we intend to leverage on these existing partnerships.

  1. Panasonic Million Dollar Dealer since 2011*
  2. Panasonic Authorised Service Dealer and Spare Part Centre*
  3. Samsung Authorised Service Dealer and Spare Part Centre*
  4. Sharp Authorised Service Dealer and Spare Part Centre*
  5. LG Authorised Service Dealer and Spare Part Centre*
  6. Midea Authorised Service Dealer and Spare Part Centre*
  7. Carrier Authorised Service Dealer and Spare Part Centre*
  8. Hitachi, York, Hisense and Gree Authorised Distributor*


We secured a contract with Bank Rakyat Malaysia to supply and install air conditioners for their 70 branches throughout Peninsular and East Malaysia.

We have also partnered with Sapura Research for air conditoner installation for their 300 telecommunication cabins throughout Malaysia.

*currently under Ecotech Air Cond Centre. Operations will be migrated to Ecotech Sales & Services Sdn Bhd

Indicatcive Usage of Funds

Airforce ECF Use of Funds

The Team

Yeo Weng Keong

Founder & Director

Yeo graduated from Multimedia University with a Mechanical Engineering degree. He went on to work in the HVAC industry learning technical sales and distributor sales knowledge. In 2010, he obtained his MBA from University of Southern Queensland. In 2011, he founded Ecotech and is responsible for the day-to-day running and development of the company gaining valuable HVAC business experience and important connection network.

Benny Yeo

Technical Director

Benny graduated from Multimedia University with an Electronics Engineering degree majoring in Robotics. He is highly technical in programming and coding utilising his experience and knowledge in Deep Learning (Neutral Network) and Artificial Intelligence in Text and Image feature recognition to enhance his Visual Basic Application, C++ and Java programming. He will oversee the development of the App and Platform.

Manson Khoo

Marketing Director

Manson graduated from Multimedia University with a Marketing degree. He is in charge of the marketing of company products online and offline. Jovial and street smart are his key attributes in executing company marketing activities. Highly driven in performance and achievement.

Term Sheet

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