Ata Plus - VendPays

VendPays

VendPays, via their product vBarista, compresses premium cafe outlets into a 5-sqft. space, serving the finest of Italian bean-to-cup coffee and quality hot beverages round the clock. Within 12 months, they have deployed vBarista vending machines to 22 locations as well as secured a partnership with Caltex. VendPays is raising funds to expand their business and rapidly increase their fleet of machines across Malaysia.

RM 198,068 raised
50% Complete
50% of target 1 week 3 days left
Investors16
Min Target RM 400,000
Max TargetRM 2,900,000
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Introduction

VendPays Team

 

 

 

VendPays, via vBarista, compresses premium cafe outlets into a 5-sqft. space, serving the finest choice of Italian bean-to-cup coffee and quality hot beverages round the clock. Our coffee is competitively priced at RM5 per cup! We can do this by eliminating the need for staff, high rental and complicated set-up costs. vBarista is your choice for Cafe without Hassle!


What We Do

The Challenge

  • Due to the steady increase in demand for quality hot beverages, cafes have mushroomed all over the city.

  • The preferred way to invest in the cafe industry is to buy into a franchise leveraging on its good branding, however, this incurs high set up costs and is likely to lower profit.

  • Fitting out a cafe is also getting costlier. Should the business fail, salvage value is low as only the movables could be flogged off for money.

  • Staffing costs to man the cafe throughout the business operation is a concern, coupled with the shortage in local manpower and impending restriction on foreign labour.

  • Getting choice retail space is an expensive affair.

Our Solution

Enter VendPays - we are a startup aiming to deliver high-quality coffee and hot beverages at an incredibly competitive price. Our end-to-end solution enables a hassle-free approach to investing in the booming cafe industry. From machine sourcing to beans, drink ingredients, recipe, set up, maintenance, logistics, warehousing, monitoring and keeping track of sales and stock.

 

Solution 1
VP 2
VP 3
VP 4

 

The coffee beans we use are an award-winning blend by Caffe Vergnano 1882, Italy's oldest family-owned coffee roasters.


Why Are We Different

 

End-to-End Solution

 

End-to-End Cafe Solution

Fuss free cafe business as every aspects to running the cafe is handled and monitored by us.

 

Locations

 

Securing Locations

Our network and connection enable to continuously secure locations to deploy more vBarista microcafes

 

Brand Building

 

Brand Building

In the world of social media, we would further our brand equity by more engagement with consumers and continue to maintain high reviews from them.

 

Future Proof

 

Future Ready

We are the only player in this industry which is capable to roll out cashless vBarista today, if the market is ready!

 

 


Our Revenue Model

Phase 1: Drinks Sales

In Phase 1, our revenue will come through a RM 4.90 per cup sold. We will further optimise to lower the cost of goods sold and improve efficiency. Marketing spending will also increase as we achieve economies of scale.

Phase 2: Drink Sales & Marketing Collaboration

Once we have deployed 500 more vBaristas, we will move onto Phase 2, where our monetising scheme will include marketing collaborations, e.g. cups advertising and digital wraps promotion. We will also reroll out our cashless QR to enable good engagement with our consumers and instant CRM.

Phase 3: Drink Sales, Market Collaborations, Big Data Play and Licensing/Franchising

When we attain 1 million users or 1,000 vBaristas, we will embark on understanding our consumers and assist them by suggesting complementary products and services, to further derive value and engage with our valued consumers. We will then be looking beyond Malaysia and Singapore to offer franchises to expand vBarista.


Our Market Opportunity

Asian markets currently make up the majority of the world’s fastest-growing coffee markets. The boom in Asia’s coffee market has been driven by a surge in the innovation of coffee products. We intend to tap into the high-end bean-to-cup coffee segments driven by the millennial.

 

 

By end of Year 1, we target to yield an average of 500 cups per machine per month, targeting a total of 85,000 cups per month, or RM330,000 sales per month. We aim to achieve profitability by Q3 of 2018, with a combined revenue of RM74 million in next 3 years.

 

Revenue/Profit Chart

 


Our Strategy

SHORT TERM

  • Deploying 60 units in selected Caltex Stations in Klang Valley and market centres
  • Placing in 3 Star Hotels as Micro Cafe to their guests
  • Rolling out Coffee Perk programmes to MNCs and good standing companies to improve staff happiness index at work.

MEDIUM TERM

  • R&D better and innovative drinks via automation
  • Look into celebrity ambassadorship to elevate vBarista brand strength.
  • Reroll out vBarista App and Cashless Payment and live machine telemetry & monitoring.

LONG TERM

  • Employ big data play to better understand consumers and increase engagement
  • Expand beyond Southeast Asia to North Asia
  • Expand vending machine range beyond hot beverages

Our Achievements

 


Usage of Funds

test

 

vBarista Hardware 75%

Import from Italy the vBarista machine and add value and solution to the local needs

Marketing 15%

Engage consumers via key opinion leaders, social media and contests.

Operations 10%

Day-to-day business operations for machine maintenance, upkeep & revenue generations.


The Team

Raymond Woo

Co-Founder & CEO

Over 28 years business experience and involved in retail for over 20 years, working as a market researcher for leading MR companies in Malaysia and Singapore. Hands on management of VendPays business. Great networker and is active exco/council members to budget hotel and retail chain associations in Malaysia.

Lai May Sien

Co-Founder & COO

25 years experience in both MNCs and entrepreneurship with the last 15 years spent building a company that is a renowned industry player and a strong Samsung partner. As a business owner, May is well versed in all aspects of business management including operations, project management, finance and HR. She’s also an experienced marketer handling projects for MNCs across SEA.

Sharon Tham

Chief Financial Officer

Bachelor of Science in Accounting and Finance. Experienced in corporate finance advising. Responsible for VendPays’ financial management functions including accounting and control, financial planning and analysis. Coffee lover indeed!

Ian Chan

Chief Marketing Officer

Degree in Bachelor of Arts (Multimedia) with more than 10 years experience in the field or advertising and branding. Ian worked directly and indirectly with a vast number of corporate clients and event organisers. Loves coffee and cafe hopping!

Term Sheet

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