fbpx Ata Plus - Musang Valley Agro Sdn Bhd

Musang Valley Agro Sdn Bhd

Musang Valley Agro is a modern Malaysian agricultural company founded by a group of professionals with more than 20 years of experience in the agro- business and plantation industry. Other than durian trees, we aim excel in exporting, trading and retailing this magnificent fruit. We aim to elevate the industry and create a holistic agroecosystem.

Campaign Closed RM 1,869,700 raised
125% Complete
125% of target 0 days left
Investors118
Min Target RM 1,500,000
Max TargetRM 3,000,000

DISCLOSURE

Kota Bharu High Court on 21st April 2022 has dismissed an appeal to file an injunction by Orang Asal against Ladang Kelantan Sdn Bhd, which is the concession holder for the land.

 

Introduction

Musang Valley Agro is a leading integrated plantation company with a vision to become Asia’s largest supply chain plantation company while continuously advancing our business growth as a global enterprise with strong roots in the ASEAN region.

By building a green, modernized urban system, we aim to give back to the local community by providing consumers with safe and high-quality produce and food with the integration of quality resources.

Musang Valley - Introduction 1
Musang Valley - Introduction 2

Our Vision

To become Asia's largest supply chain plantation company while continuously advancing our business growth as a global enterprise with strong roots in the ASEAN region.

 

Musang Valley - Introduction 3

Our Mission

• To provide consumers with safe and high-quality produce and food with the integration of quality resources.

• To accelerate our brand and business growth by harnessing the power of data and digitalization.


What We Do

The Challenge

We are a smart farming agricultural team that utilize both hardware, software and data analytics in planting our durian plantation. We will carry out tree profiling and tagging on each Durian tree so that each of our durian tree will have their own identity number following with their coordinate on the map, their age, and their status.

Our Solution

Every single action and process on the tree will be tracked. We will be notified once there is any abnormal status in the tree and action can be taken in time to prevent further loss. Besides, with all the data, actionable insight can be drawn to maximize productivity and minimize cost.

Musang Valley - Tree Profiling 1
Musang Valley - Tree Profiling
Musang Valley - Tree Location

 

The above image shows all the Durian tree identification and their location on the map. This is a 2,700-acres land and each acre of land are planted with 30 Durian trees. Each tree will have its own coordinate and all this data are accessible through the software.


Why Are We Different

Compared to other smart farming in Malaysia, we are more specialized in utilizing technology in plantation. The current technology used in Malaysia farming industry are limited to only water, soil and fertilization tracking.

However, our resources invested in smart farming are not bound by this limitation. We are able to track not only water, soil and fertilization but also the quality of each durian and the health status of each Durian tree.

Musang Valley - Why Are We Different 1

 

Musang Valley - Why Are We Different 2

 

Why Smart Farming?

  1. Reduce Cost
    The cost is mainly spent on labour when harvesting the fruits. After implementing smart harvesting, we can use robots to harvest the fruits automatically instead of manual labour.

  2. Increase Productivity
    Smart harvest technologies offer better insight into the crops to identify and relay the harvest potential to the farmers, leading to an increase in productivity.

  3. Fruits Prediction
    Smart system has the ability to foresee production results. This allows company to plan for better product distribution and better control over the internal processes.


Our Revenue Model

Musang Valley - Revenue Model

 

MVA has utilized smart farming and installed advanced technology, IoT, on 2,700 acres of soil to reduce the waste of water, food, fertilizer, and pesticides. The company also has an efficient traceability system that records information and data throughout the entire process to ensure product quality and safety.

IoT track every single durian allowed us to perform attendance & performance control, field inspection & tree health control, water management control, fertilizer application control and pest & disease control.

With IoT, we are able to maximize the productivity of each durian and generate the greatest amount of value from our investment.

Musang Valley - Revenue Model 2

 

Chain traceability and internal traceability In MVA manufacturing processes,we able to collect and manage information regarding what has been done in manufacturing processes from acceptance of raw materials and parts to shipment of products.

With the help of IoT, we are also able to accurately pinpoint the harvesting period of each durian tree to prevent any wastage. Besides, we can identify and sperate the durian according to their grade. This help to smoothen the distribution process and also allowed accurate accounting and reporting on the revenue generated.


Our Market Opportunity

Musang Valley - Market Opportunity 1

 

Durian is the king of fruits, and it is also the most expensive fruit in Malaysia. As compared to other plantations, Musang king can generate up to RM155,250 of value per hectare. Musang King brings 3,880% more revenue as compared to rubber plantations. Hence, by planting Musang king, we can maximize the productivity of this big land acquired. 

 

Musang Valley - Market Opportunity 2

 

Besides, the market of Durian is very big. Our neighbours, Singapore itself has traded more than 16 million KG of durian in the year 2020. China also contributes more than 8 million KG of durian trade in the year 2020. We can see that the demand for durian is very big and there is a lot of opportunity in the Durian market.

 

Musang Valley - Market Opportunity 3

The price of Malaysia’s Musang King Durian is increasing non-stop starting year 2016 from RM 15 – RM 30 per KG to RM 35 – RM 65 per KG in year 2020. The price of Musang King has 57% doubled in just 5 years period. Who can imagine how much a KG of Musang King might cost in another 5 years period?

 

Musang Valley - Market Opportunity 4

 

Exports of Durian from Malaysia also increase by 32.2% from year 2018 to year 2019. China Durian import also increased tremendously starting from year 2010. The Durian import of China has an increment of 350% in metric tons and a 1000% in US dollar.

Besides, Malaysia also granted approval to import nitrogen whole fruit durian into China, result in a 30% soar in durian farm prices.

 

Musang Valley - Market Opportunity 5

 

Musang Valley - Market Opportunity 6

 

Musang Valley - Market Opportunity 7

 

Malaysia is also projected to increase the production of durian to 443,000 ton by 2030 with an annual growth rate of 4%. The premium durian will consist of 28% of total production. The export target is 22,000 ton by 2030 of which 6,000 ton (27%) is premium durian.


Our Strategy

Musang Valley - Strategy 1

Supply Chain Business Process

Following the concept of "sow seeds of success for the next generation to enjoy - starting with planting", MVA has established a whole supply chain business model: from a variety of selection and breeding, plantation management, sorting and processing, to cold chain logistics and online marketing, to produce and deliver safe and high-quality products for consumers.

Musang Valley - Strategy 2

Globalization

MVA aims to reach into quality plantation production areas worldwide, starting from ASEAN countries, to continuously provide consumers with fresh agricultural products and high-quality food all year round, while introducing advanced technologies and management models into overseas agriculture and food fields, committed to making MVA a leading brand in the modern agriculture industry in Malaysia.

Musang Valley - Strategy 3

Full Traceability

MVA has established a full traceability system from the start of the journey to the point of export sales, with quality standards, operational specifications, a quality control system with requirements and responsibilities at every step of the way, and detailed records of the whole process to ensure product quality and safety.

 

Musang Valley - Future Plans

 


Our Achievements

100trees (new)

 

Before implement the IoT technology, each tree is only able to produce up to 100 durian and the proportion of Grade A only consist of 20%. However, each tree is able to produce up to 180 durian and the proportion of Grade A can be increased to 50%. Each tree can generate 218% more revenue by using the IoT in smart farming.

 

180trees (new)

 

Why Invest In Us?

reasons

 

  1. More than 8 years of discounted Durian Consumption which is the longest membership benefit in the market.

  2. Investors can receive fixed interest every year for the next 12 years.

  3. Return of Capital at the end of 12 years.

  4. It takes a shorter period to have a positive return as we are pledging revenue from current trees production to you.

  5. You are investing in an existing plantation that is ready for harvesting.

Musang Valley Agro - Achievement 2

 

Payout (new)

 


Indicative Usage of Funds

The purpose of this Equity Crowd Funding fundraising is to fund the operating costs for the 10 acres of durian plantation with a minimum investment of RM3,500 (5 shares at a price of RM700 per share).

Fund (latest)

 

term sheet (new)

 

The Team

Calvin

Calvin Ngai | Co-Founder & Managing Director

Calvin Ngai, age 37, is a serial entrepreneur and an accomplished investor who manages a fleet of companies with an estimated yearly turnover of RM100 million.

He invested in multiple industries including different real estate businesses, F&B, Heavy Machinery & Engineering Services, Hotels and Tourisms, just to name a few. He also had invested in Gold, Crypto, Properties, Land and Stock since the age of 21 years old.

His business empire, the Artez Group, grew its team size to over 150 people in just less than 2 years and become the fastest growing boutique hotel chains with over 1,200 rooms spread across the whole of Malaysia.

An experienced Chief Executive Officer with a demonstrated history of working in the hospitality industry. Skilled in Data Analysis, Business Development, Business Strategy, Business Analysis, and Leadership.

Experience:

  • January 2021 - Present
    Managing Partner of Musang Valley Plantation
     
  • October 2018 - Present
    Chief Executive Officer (CEO) of Artez Group Sdn Bhd
     
  • January 2015 - October 2021
    Founder & CEO of Promient Suites Sdn Bhd
     
  • April 2012 - October 2021
    Co-Founder of Pembinaan Jadi Megah


Education:

  • Sunway University College
    A-Level Graduated (Accounting & Finance)
     
  • Completed Professional Part 1 of ACCA in 2006

Nelson | Co-Founder & General Manager

Nelson Neo | Co-Founder & General Manager

Nelson Neo, age 33, besides having more than 8 years of experiences in Agriculture, Nelson is also a business development consultant for more than 6 years before stepping into Agriculture industry.

Nelson also actively involved in public speaking and have more than 15,000 students in more than 5 countries in S.E.A. His own sales distribution brand to end consumer market - Kasih Sayang hit RM 1mil revenue within a year by selling local snacks, durians & cake decoration.

Experience:

  • January 2021 - Present
    Co-Founder and General Manager of Musang Valley Plantation
    - Managing and developing Musang King Durian plantation project
     
  • November 2018 - Present
    Founder of Urcheckin
     
  • June 2018 - Present
    Director of Business Development of Circle Place Sdn Bhd
    - Circle Place Sdn Bhd is located in Gua Musang, Kelantan
     
  • March 2017 - Present
    Director of Sales Marketing of Kasih Sayang Kluang Enterprise
    -
    Kasih Sayang Kluang Enterprise is a business company that aims to promote the heritage of Kluang. It provides bed & breakfast accommodation and various Malaysian food souvenirs. 

    Key responsibilities:
    - Developing and implementing strategic marketing plans and sales plans to achieve corporate

    Objectives:
    - Create and manage online merchandise through online partners and social media
    - Plans and oversees advertising and promotion activities
    - Engage in daily retail activities
    - Conduct staff training and evaluate staff performances 
    - Establish and maintain relationships with industry influencers and potential business partners
     
  • September 2017 - June 2019
    Affiliate Marketing Manager of I Synergy Group Ltd.
     
  • September 2015 - December 2017
    International Student Support of University of South Wales

    Key responsibilities:
    - Assisted international students with accommodation and welfare issues
    - Solicited student questions about challenges in campus
    - Supported students by providing counselling and guidance on non-academic matters
     
  • October 2010 - March 2015
    Sales Marketing Executive of Beacon International College
    - Worked closely with Faculties and overseas representative offices to plan and deliver activities leading to meet fee-paying student enrolment targets through partnerships.
    - In co-operation with Faculties, developed and delivered comprehensive partnerships plans for designated regions in cooperation with faculties within a specified budget. 
    - Carried out market analysis and environmental scanning to identify potential partner institutions matching the profile of the University. 
    - Reviewed and monitored existing partnerships and ensure they continue to support the University’s strategic objectives.
    - Maintained effective customer relationship management for prospective and current international partners, prospective students (including applications and enquirers), nominated agents and representatives and other stakeholders. 
    - Worked with Academic Services to ensure that all new international student mobility and designated international partnership opportunities conform to QAA and in-country education regulations and when required to undertake initial due diligence on the viability of potential new international partnerships. 
    - Organised inward and outward visits, including academic and senior management members of staff, as well as visiting academics and representatives from government bodies, local ministries of education and key international stakeholders. 
    - Put in place processes and systems to enable the smooth running of international partnerships, recruitment and admissions process for student mobility and other assigned regions. Contribute to the development of University policy in these areas. 
    - Supported the delivery of the International Summer School and Study Abroad activities. 
    - Maintained accurate records, databases and management information systems including relevant websites. 
    - Assisted the development of partnerships/promotional materials relevant to student mobility and designated market areas.


Education:

  • University of South Wales
    Master of Business Administration

Thomas

Thomas Neo | President, Plantation Management

Thomas Neo, age 56, with more than 15 years of experiences in agriculture, Thomas founded many agriculture related company such as Axies Plantation, Ladang Laksama, Canaan Hilltop.
Thomas is also well verse in plantation related knowledge especially Farm Management, Soil Conditions, Human Resources & Logistics.
Besides that, Thomas has been supporting local residents by providing them work opportunities to work at his farm and educate the workers on practical technical knowledge & training.

He has also been honoured the Malaysia Agro Excellence Awards 2016 - Best Brand Award Winner.

Experience:

  • July 2021 - Present
    Agriculture Extension Officer of Musang Valley Plantation
    - To provide climate risk management support to the MVP team including leading research on climate-smart agriculture.
    - Use econometrics/statistics for agricultural risk management strategies for calculating risk indicators, yield, and adaptation/mitigation options.
    - Assist, as required, in the spatial modeling activities and be responsible for preparation and handling large datasets, spatial analyses and geographic information system (GIS) mapping, as and when requested.
    - Farm infrastructure building and advise.
    - Contribute to the other activities as assigned by the supervisor.
     
  • April 2014 - Present
    Chief Executive Officer of Circle Place Sdn Bhd
    - Analysing existing operations, crops, livestock, staff, and financial documents and recommending improvements.
    - Preparing plans and schedules for planting and harvesting and ensuring staff understands expectations.
    - Visiting the different divisions to inspect crops, livestock, and also perform tests on soil and water.
    - Ensuring seeds, fertilizers, pesticides, and other supplies are regularly restocked.
    - Scheduling repairs, maintenance, and replacement of equipment and machinery.
    - Handling the marketing and sale of products produced on the farm like fruit, vegetables, dairy, meat, and grain.
    - Ensuring all staff adheres to health and safety regulations.
    - Assisting with the recruitment and training of new staff members.
    - Collaborating with senior staff to prepare budgets and financial reports.
    - Building professional networks and keeping abreast of developments in agricultural science.
    - Knowledge of business and management principles involved in strategic planning, resource allocation, leadership technique, production methods, and coordination of people and resources.
     
  • January 2009 - April 2014 
    Chief Executive Officer of Globalzone Sdn Bhd
    - Direct the implementation of policies and procedures to ensure adherence to mining standards.
    - Implementation of policies and procedures to ensure adherence to organisational standards.
    - Implementation of policies and procedures to ensure adherence to legislative standards.
    Create team synergy, manage diversity and promote a high performance culture.
    - Project execution using knowledge of mining and mine planning software & hardware.
    - Ensuring the communication of multidisciplinary teams.
    - Marketing and Sales.

     

Edmond

Edmond Chow | Vice President, Agro-Tech

Edmond Chow, age 40, has consulted more than 1,000 hectares plantation Land in Southeast Asia countries such as Cambodia, Vietnam, Philippine, Indonesia & Malaysia, Edmond possess 10 years experiences in Trading. The total 11 years experiences in Agriculture gained him the strong distribution channel to China.

Edmond is also actively involved in the international fruits export market and plantation. Aside being the Vice President of Musang Valley Agro Sdn Bhd, Edmond is also a former Vice President of KL & Selangor Fruit Farmers’ Association (KLSFFA) and former Director of Koperasi Perkebun Buah-buahan Selangor Berhad.

Experience:

  • 2022 - 2025
    Vice President of The Federation of Fruit Farmers Association
     
  • 2021 - Present
    Agriculture and Primary Industries Group Member in The Chinese Chamber of Commerce & Industry of Kuala Lumpur & Selangor (KLSCCCI)
     
  • 2021 - 2022
    Vice President of Kuala Lumpur & Selangor Fruit Farmers’ Association
     
  • 2020 - Present
    Executive Committee of Persatuan Agro-Entrepreneur of Selangor Fruit Valley
     
  • 2019 - 2021
    Treasurer of Kuala Lumpur & Selangor Fruit Farmers’ Association
     
  • 2017 - Present
    Director cum Secretary of Koperasi Pekebun Buah-buahan Selangor Berhad
     
  • 2016 - Present
    Agrofood Productivity Nexus (APN) Committee of Malaysian Productivities Corporation (MPC)
     
  • 2016 - 2018
    Vice President of Kuala Lumpur & Selangor Fruit Farmers’ Association
     
  • 2016 - 2018
    Audit Committee of Kuala Lumpur & Selangor Fruit Farmers’ Association
     
  • 2016 - 2017
    Director cum Vice President of Investment Division of Koperasi Pekebun Buah-buahan Selangor Berhad
     
  • 2014 - 2016
    Committee of Kuala Lumpur & Selangor Fruit Farmers’ Association
     
  • Panel Advisor of Agrofood Virtual Advisory Clinic (AVAC), MPC
     
  • R&D Steering Committee Member (2014/2020) in Universiti Putra Malaysia for Tropical Fruits Project (Putra Paradize)
     
  • Agriculture’s topic Writer in The Business Century Magazine

     

Musang Valley - JY Tan

JY Tan | Consultant

JY Tan, age 33, has consulted in the landscape planting of the Forest City Golf Course construction project.
Besides that, he is also experienced in forest measurement and landscape maintenance. Not only that, JY has participated in the research topic on health assessment for urban tree.

Experience:

  • Current
    Forest and Conservation Scientist in Circle Place Sdn Bhd
     
  • Oct 2020 – Jul 2021
    Senior Turf Supervisor of Blossom Landscape Sdn. Bhd. (Forest City Golf Resort)
     
  • Aug 2018 – Oct 2020
    Senior Landscape Officer of Country Garden Pacificview Sdn. Bhd. (Forest City Landscape Department)


Education:

  • National Taiwan University
    Master Degree of Science (Forestry and Resource Conservation)

Term Sheet

Risk Disclaimer

Investing in equity crowdfunding involves certain risks that include uncertainty of returns, lack of liquidity, dilution, material events and lack of control. Investments should be done as part of a diversified portfolio. ATA PLUS offers investment opportunities to investors who understands these risks in making their own investment decisions.

PLEASE READ THE FULL RISK WARNING BEFORE DECIDING TO INVEST.

This page is approved as a financial promotion by ATA PLUS Sdn. Bhd., which is authorized and regulated by the Security Commission of Malaysia. Deals that are up for investment are only offered to members of ata-plus.com on the basis of information provided by the companies concerned. ATA PLUS takes no responsibility for this information or for any recommendations or opinions made by the companies. For further information on this, please read our Term of Use.