Ata Plus - MedPlanner

MedPlanner

MedPlanner offers the first all-in-one clinical app to manage patients. A platform that facilitates collaboration across clinicians throughout the world to overcome problems faced by the current healthcare communication by using ground-breaking app to improve patient care.

RM 2,510 raised
0% Complete
0% of target 2 months left
Investors2
Min Target RM 800,000
Max TargetRM 1,500,000
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First-Mover Deal !

Within the first 30 days of the fundraising campaign and/or upon the campaign reaching 25% of its funding target, MedPlanner will reward investors with 10% additional shares from the promoters for all individual investments of RM1,255 and above.

 

Introduction

Medplanner was incorporated in 2017 in Malaysia to further develop the founder’s (Dr Ezam Mat-Ali) success with the earlier product version in the UK. This strategic move has been taken to tap the excellent local skills in digital programming and exploit the fast regional adoption of messaging apps before the final solution is delivered globally.

Our story began in 2009 when Dr Ezam Mat-Ali, consultant paediatrician at the London North West Healthcare developed the first simulation training in London to improve clinical communication by combining high-fidelity digital technology with clinical expertise. This has led to the improvement in patient care through better communication and collaboration at workplace.

 

Subsequently, in 2012 Dr Ezam completed a Masters Degree (Technology in Clinical Practice) at University College London (UCL) – the first group for a pioneering course in the UK.  

Using this newly acquired knowledge, Dr Ezam embarked on to design and build a robust digital solution for clinicians to collaborate on patient care paired with  effective communication channel thus redefining the healthcare landscape from its services to operational efficiency.

Leading a team that consisted of young doctors from Oxford University and Imperial College London, a beta version of the clinical communication platform was launched in 2017 backed by a talented technology  team from Milan. The beta version  was launched  to further research on user’s behaviour and experience as well as to acquire and secure data from a group of prestigious clinicians for an improved  solution

The data gathered  has shown that clinical communication has significantly improved though our platform leading to 700% increment in productivity and with an improved revenue of £500,000. Users reported higher efficiency, reduction in running costs and better patient care.

More importantly, they want an all-in-one mobile platform to manage patients and this is the promise that we at Medplanner will deliver at the end of 2018 to the health community eventually worldwide.


What We Do

The Challenge

Medplanner is solving the problems of healthcare inefficiency arising from poor communication. At the heart of medical provision is team collaboration. Unfortunately, there is no good clinical communication system available. As the result, the impact of poor communication in healthcare can be seen as follows:

 

Patient

 

Patients

80% of medical mistakes and delayed treatments 

 

Doctors

 

Clinicians

60% of medical malpractice 

 

Hospitals

 

Medical Establishments

Annual wastage from efficiencies; MYR 75 million in Malaysia

 

On daily basis, clinicians had to put up with : 

Use of Whatsapp or similar chat apps 

  • insecure for protected health information (PDPA 2010)
  • unable to conduct simultaneous/multiple case discussion risking mistakes
  • auto-download of images can jeopardize career

Archaic patient management structure

  • delays patient care for multiple teams 
  • clinical tasks confined to writing on papers risk loss of information
  • difficulties in tracking patient journey because doctors are mobile

Delays in receiving clinical updates and information

  • long process from information released by Ministry of Health
  • notices from medical directors are not directly received
  • evidence based medicine is poorly cascaded

Reference : 

  1. Wanted: a WhatsApp alternative for clinicians, British Medical Journal, February 2018
  2. Joint Commission Centre for Transforming Healthcare, June 2012
  3. Patient Safety America (PSA), Journal of Patient Safety, September 2013, A new evidence-based estimate of Patient Harms Associated with Hospital Care
  4. Health IT Outcomes, February 2016, Malpractice risks in miscommunication
  5. Journal of Healthcare Management, July 2010, Quantifying the economic impact of communication inefficiencies in US hospitals
  6. D4.org, September 2010, Inefficient Communication: a £1bn+ problems for NHS hospitals in England
  7. Mobile medical apps, lobbying in the USA, July 2013, D4.org
     

 

Our Solution

Our MedPlanner app provides the following solutions :

 

Security

 

Security & Compliance

  • Secure access and cloud storage
  • Fully encrypted to industry standard and use of blockchain technology
  • Capture previously unrecorded information
  • Audit trail of communication

 

Tool

 

All-in-one Patient Management Tool

  • Multiple and organised concurrent case discussions
  • Easy sharing of results and clinical tasking
  • Tracking patients’ journey 
  • Referral and handover of patients

 

Hospitals

 

Clinical Bulletin

  • Urgent notices can be received directly by clinicians
  • Regular health announcement will not be missed
  • New guidelines on treatments can be received quickly
  • Able to share knowledge and discuss clinical subjects

Why Are We Different

  • We are the first all-in-one and comprehensive clinical app to manage patients, built from user feedback.

  • First to fill market gaps in Southeast Asia. 

  • First to incorporate bulletin feature in a clinical messaging app to cascade information from health authorities, organisations and professional bodies. 

  • Medplanner is a second-generation app built from 10 years of research and data collected from early users in the UK.

  • Our UI (User Interface) is truly clinical, sophisticated and relevant for healthcare users, but cleverly designed for ease of use.

  • Our UX (User Experience) comes with augmented tagging and AI (Artificial Intelligence) features to enable speedy patient management and to lower the risk of wrong information.
     


Our Revenue Model

We operate on a SAAS business model, as follows:

 

1

 

2

 

3

 

4

 

 


Our Market Opportunity

Emerging Market Need

Increasing demand for treatments is creating a revolution in healthcare worldwide. This in turn raises the expectations of patients’ for better outcomes. Moreover, both public and private health providers need to work more efficiently to reduce waste and increase productivity. 

In recent years, we have seen the emergence of two parallel app markets that have begun converging on the Medtech vertical. 

Firstly, we have seen the rise of medical networking platforms such as Sermo, MedCrowd, and Docquity. These clinical apps have shown how the Internet is being used and accepted for connecting professionals to share a fast growing knowledge pool.

Secondly, some of the world’s fastest growing startups of recent years have emerged from team messaging apps such as Slack, Trello, and Flock with over 1.5 million daily active users. The total global market size for professional team apps is estimated to be a USD 46 billion/year market.

A result of this evolution of mobile platforms, together with the widespread introduction of regulatory requirements on the security of Patient Health Information ( PHI ) worldwide, has been the the introduction to the market of new med chat apps in the past year. Apps like Medicbleep, Cupris, Forwardapp, Stitch and Hospify are all in their infancy in UK and US and trying to address the problems and challenges of clinical communication.

Market Growth
Market Growth

 

Expansion

 

Expansion

 

Expansion

 

Expansion

 

Expansion

 

Expansion

 

 

Why NOW?

We are in a unique position in this current point in time to bring our solution into the healthcare market for the following reasons:

Lack of a viable option 
Over 1 million patient related messages / day are processed over non-compliant chat apps in Malaysia’s public hospitals to discuss patient care.
 
Government regulation 

Europe bans WhatsApp, Line and WeChat from medical practice due to non-compliance with security standards. Similarly, our Ministry of Health (Malaysia) banned the use of Facebook, Twitter, Messenger & Blogs) in March 2016 to discuss patients.
 
Mobile Readiness 
According to British Medical Journal (2018) :

  •  98.9% of doctors and nurses own a smartphone
  •  92.6% of doctors and 53.2% of nurses found smartphones to be useful for clinical duties
  •  89.6% of doctors and 67.1% of nurses own medical apps as part of their clinical practice.

 

Investment in Digital Health Startups

 

Largest Recent Acquisitions of Digital Health Groups

 

Financial Times, UK & McKinsey August 2018

 


Our Strategy

Our growth strategy has core elements which will primarily drive user numbers:

  • Organic Growth
  • Stimulation of Brand Awareness
  • Geographical Expansion

ORGANIC GROWTH
Our most responsive revenue needle comes from organic growth that comes from user invitations into Medplanner. Owing to the virality design of our chat app, we project that organic user acquisition via user-to-user invitations will be grow between 20% to 30% new per month at a deceearsing rate in the first 2 years in a new market. 

BRANDING
Medplanner’s brand personality is shows competence and reliability of our service. We leverage ion the strengths of influencers, usually lead doctors in their areas of expertise or in the or workplace to help us advocate the usage of our app. To date, several doctors from various hospitals who have used our earlier version Hailadoc have expressed their interest in implementing Medplanner as their new patient management tool.


 

Target Users

Doctor

 

Nurses

 


Our Achievements

Achieve

 


Usage of Funds

Funding

 

We are raising funds for the purpose of further product development and marketing activities. We plan to expand our current headcount of 4 team members to 9 people in 2019 to help facilitate our growth plan.

 

Road Map

road

 


The Team

Dr Ezam Mat Ali

Co-Founder & CEO

MedPlanner - a team messaging app and ‘filofax’ for doctors - is the brainchild of Dr Ezam Mat-Ali. He trained in the UK and worked in London as a pediatrician. In addition to being a consultant neonatologist and former head of department, he has a keen interest in how technology can improve patient care. Starting in 2009 and combining the latest high fidelity mannequins, software and modern teaching approaches, he set up the first simulation lab in London for training health professionals in emergency care and high risk scenarios. In research conducted over 70 sessions, he showed that the method significantly improved communication, team working, confidence and patient management. In 2012, he completed a Masters degree (Technology in Clinical Practice) at University College London, a curriculum which studied clinicians’ behavior interfacing with technology. Assimilating this knowledge with his clinical skills, he set out to seek a solution to the core issue in medical care - communication. His own observation identified the problems of team communication when discussing and planning patient care and potential treatment delay. Consequently, it is unsurprising that a study showed that the cost resulting from poor communication in the UK is approx. £1bn and US$ 12bn in the United States. With a team of software analyst and developers, a basic web-based prototype (Hailadoc) was developed in 2017 in the UK to enable virtual team discussions of patient cases. This concept and its MVP has proven benefit in increasing clinical efficiency, productivity and revenue. These data will be presented by a healthcare provider at a world conference on 22 March 2018 in Tel Aviv.

Ahmad Fauzi

Co-Founder & CTO

He began employment as a Management Consultant with Arthur Andersen (Accenture). As a serial entrepreneur since 1984, he has been involved in the founding of about 10 technology companies including Sapura Advanced Systems (SAS in 1991). SAS was also the developer of the leading Malaysian management Decision Support System software (EIS) at the time and the lead integrator for the Kuala Lumpur International Airport. In 2001, he founded FirstFloor Capital, Malaysia's first entrepreneur funded venture capital (VC) company. He subsequently sold FirstFloor to Khazanah Malaysia, the Malaysian sovereign fund. He left FirstFloor in 2007 to establish Singularity Ventures (Malaysia), as a privately owned and funded VC. The companies he has invested in and co-founded are in the businesses of neural software algorithms, genomic sequencing software & analytics, internet, learning management systems, drug development, semiconductors and the Internet of Things. Through Singularity Technologies, the operating company of SV, he is now in active collaboration with companies in the UK in building healthcare solutions for Assisted Living. Singularity Technologies is also a partner to Mimos, Malaysia's semiconductor R&D company in an effort to commercialize research in the country. Fauzi loves music and science fiction, and is a student of Systems Dynamics & Organizational Change.

Danil Dahlan

Co-Founder & CGO

Danil is a ‘hard-knocks’ entrepreneur with over 14 years of experience in starting, growing and selling startups. He started his career as self- taught business owner of FMCG, dealing with books and household items where he built a distribution network across South East Asia across 20 cities. He then took up a dealership with Tyco Industries Int to market home security systems and within a year using his own funneling techniques, became the highest selling ADT dealership worldwide in 2001-2003 using his methods which are now being applied in other organisations. He also started a lunchtime food court in Kuala Lumpur in 2011. He started venturing into other cross border marketing projects since 2015, where he led activation teams with the Malaysian Healthcare Tourism Council to promote Malaysian hospitals in Indonesia. He also had productive partnerships with Indonesian events and activation companies such as PT Links and BAS for short-term digital marketing projects on international events such as the Asian Games. He currently provides mentorship to startups on Lean management and growth tactical strategies.

Term Sheet

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