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MAEKO HOME COMPOSTING

MAEKO is a leading food waste management solutions company. Its mission is to make food waste composting a closed-loop solution towards achieving zero food waste and environmental sustainability.  

Introducing MunchBOT™, the newest addition to MAEKO’s family of food waste composting units developed specifically for use by home owners and communities, turning everyday food waste into reusable bio-organic compost and promoting responsible food waste management everywhere. 
 

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Introduction

MAEKO Sales & Services Sdn Bhd was founded on 12th May 2016 by a skilled and experienced biotech team to resolve the ever challenging concerns of food waste disposal. What started off initially as a passion, grew into an enterprise through the successful research and development of MAEKO’s proprietary food waste composting technology, which was able to convert everyday food waste into reusable bio-organic compost within a short span of 24 hours.

Building on this breakthrough, MAEKO is committed towards creating innovative technology to make composting a closed-loop solution of resolving food waste disposal concerns and achieving environmental sustainability. To-date, MAEKO has successfully converted more than 5,500,000 kilograms of food waste into organic compost used for planting and continues to actively contribute towards the Sustainable Development Goals of the United Nations on environmental conservation. 

With MunchBOT, MAEKO’s proprietary food waste composting technology has now been redeveloped into a modern, portable, and user-friendly food waste composting unit, in order to make food waste composting practices an ideal and accessible option to a larger community of home and business owners everywhere. 
 


What We Do

The Challenge

Global Waste

 

Food waste concerns are much more serious than we can imagine, with Malaysia ranking No. 5 in food wastage globally, generating close to 15,000 tonnes of food waste daily, and with each person contributing 540 - 560 kilograms of food wastage per year. 

Based on a 2015 report by Malaysia’s Performance Management and Delivery Unit (PEMANDU), Malaysia generates:

  • 33,000 tonnes of solid waste per day;

  • 15,000 tonnes of food waste per day, of which 9,700 tonnes are generated by households.

 

The common “out of sight, out of mind" approach to food waste disposal, by simply discarding them to landfills is no longer acceptable, especially when communities become more responsible and aware of the implications when food waste is not managed or disposed off properly: 

 

 

Landfill

Landfill Overflow

Landfill capacities are overtaxed. The constant need for landfill expansion and management imposes a huge financial burden on the country and is a waste of valuable land and resources

 

Carbon Footprint

High Carbon footprint

High carbon footprints are caused by garbage trucks that transport food waste to landfills located far away from the initial waste source. This can be avoided by treating food waste at its source.

 

Pollution

Environmental Pollution

Leakages from food waste during transportation and dumping at illegal landfill sites seep into our water supplies, pollute our ecosystem, and breeds pests and diseases.

 

Carbon Footprint

Greenhouse Gas

Food waste from landfills compost anaerobically and emit methane gas, which accounts for almost 12% of total global methane emission and 5% of total greenhouse gas emissions.

 

 

Our Solution

Introducing MunchBOT™, MAEKO’s patented food waste composter, developed with the specific purpose of making food waste composting modern, quick and accessible for urban households and businesses everywhere:

  • Addresses critical issues of space and time faced by conventional food waste composting units / facilities in the market today. Eg: Long composting cycle of 3 months, complicated to operate and takes up large spaces. 

  • Patented aerobic composting technology converts almost all types of food waste into bio-organic compost which can be re-used as nutrient rich soil enhancers and fertilizers in urban gardens / agriculture. 

  • Quick composting cycle of 24 - 48 hours and optimized capacity for daily family usage.

  • Eliminates odours from discarded food waste into trash cans / rubbish bins and promotes overall household hygiene.

  • Easy to operate with no additional equipment or drying process needed. 

  • Compact and portable unit, ideal to be fitted into most urban household kitchens, office pantries, food trucks and cafes.

  • By tackling the problem at its source and diverting food waste from landfills, everyone can now play their part in promoting responsible food waste management, reducing environmental and economical impact for our communities. 

 

Munchbot

 

MunchBOT's sleek design fits into any modern kitchen

MunchBOT - The Portable Composter

  • Quick Composting Time
    Quick & Hassle Free
     
  • All types of Food Waste
    Cook, Uncooked, Egg Shells, Bones, Compostable Food Packaging Material, Meat, Fruits
     
  • URBAN Community Solution
    Tackles Food Waste at Source

Why Are We Different

 

True Composting

True Composting

It is not a food waste dehydrator

 

Fast

Speedy Composting

Shorten conventional composting to only 1 day

 

Small

Compact

Small footprint to install at any convenient location

 

 

Convenient

Convenient

No mess, no foul odor, no leachate and no pest

 

Easy

Ease of use

Single button to start composting effortlessly

 

Earth

Huge Impact

Produces nutrient-rich organic compost to feed the earth

 


Our Revenue Model

True Composting

B2C Segment

Offline & Online (Online Marketing Platforms)

 

Fast

Speedy Composting

Engagement & Collaboration with Local Property Developers

 

Small

Compact

Collaboration with Schools on Green Product for School Environmental Program

 

 

COST PER UNIT OF RM 3,988
 

 

Online

Direct Buyers

Annual Revenue1

2021

600

400

RM 3,988,000

2022

1,200

800

RM 7,976,000

2023

3,000

1,500

RM17,946,000

2024

6,000

2,500

RM 33,898,000

 

1 Based on available published statistics for potential target machine units in Malaysia (amount of households)


Our Market Opportunity

“Food Waste Portable Composter an Emerging Market”
 

Market by Geography

Target Household Market Size 1
Units

Target Adoption Rate

Estimated Deployment Units

Market Size (Sales Models) 2
30%

Malaysia

8,000,000

1 %

80,000

RM96.7m

 

1 Based on available published statistics for potential target machine units in Malaysia (amount of households)

2 Based on estimated deployable units with an average estimated unit pricfe of MYR 3,988 per unit.

 

Offline Segment

 

Offline Segment

 

RM 10M

  • Sales Roadshows

  • Retail Stores

  • Property Developer Engagement Program

  • Educational Sector

  • Export Market (through MAEKO Agents)

Online Segment

 

Online Segment

 

RM 30M

  • Local e-Commerce Platforms

  • International e-Commerce Platform


Our Strategy

 

Our Timeline

 


Our Achievements

With its unique and innovative technology, MAEKO’s brand has steadily grown in trust and confidence from its customers, and in recognition from the waste and green-tech industry over the years. MAEKO is now the leading brand in food waste management in Malaysia and has received numerous awards since its launch in 2015:

Frost & Sullivan

FROST & SULLIVAN AWARD 2015

GCIP

GLOBAL CLEANTECH INNOVATION PROGRAMME AWARD 2016

UN

MALAYSIA AWARD RECIPIENT 2019 UN SOLUTION SUMMIT (UNGA) New York

TOP 10 Solution Makers

MIGHT

PlatCOM Grant Recipient Award 2018

High Impact Technology

lux research

LUX RESEARCH 2016 (USA)

Best Scalable Company

Cradle

BEST GREENTECH Award 2017

Grant Recipient 2017

 

IPIEC

IP INNOVATION EXCELLENCE AWARD 2018
(Guangzhou China)

OCS

GLOBAL TECH PIONEER AWARD 2018
(Guangzhou China)

 

UN

UNITED NATIONS RECOGNITION

2019 marked another significant milestone for MAEKO when it was selected as one of the 10 global sustainable solutions providers at the United Nations Solutions Summit in New York City, validating MAEKO’s efforts in creating a truly circular and closed-loop solution towards helping communities divert food waste from landfills and converting food waste into reusable soil enhancers for crop cultivation as a food source.

 

Funding

EARLY FUNDING

In 2017, PLATCOM Ventures Sdn Bhd, Malaysia’s national technology commercialisation platform awarded MAEKO a RM 1.2 Million matching grant as part of PLATCOM’s HIP2 Program (HIGH IMPACT PROGRAMME 2), for the research and development of a home portable composting machine. In the same year, Cradle Fund Sdn Bhd awarded a grant of RM 500,000 to MAEKO as part of it’s CIP 500 commercialisation fund program to further stimulate the market. 
 


Indicative Usage of Funds


The Team

Chelsea Chee

Founder & CEO

As a transformational leader and visionary in business combining both high technology and impact driven causes, Chelsea has always been looking for a pioneering business for the environment. A life-time in building businesses both in the field and corporate experiences gave Chelsea the edge and inspiration to found MAEKO. “Founding MAEKO was magical, bringing together the core values of MAEKO, ‘less wasteful more useful’ brings Chelsea even closer to finding the main purpose in building a business embedding a circular economy principle to conserve Mother Earth by valorizing food waste into resource to grow food.”

Mae Ooi

Director of Sales

Specialises in Bio-Genetic Science & Microbiological Research with over 20 years of experience. Currently pursuing Masters in Sustainability. She is currently the Sales Director of MAEKO, which provides state of the art technology in food waste composting solution contributing to circular economy and Sustainable Development Goals (SDGs). Her role in the company is in R&D of biotech to achieve a speedy food waste composting.

Darren Chee

Head of Production

Over 17 years of experience in Production Engineering, Process Management and Management Consultancy Work. Results-driven and dedicated with wide-ranging experience planning and leading operations involving small- to medium-sized manufacturing environments. Establish effective quality control and safety programs, encouraging proactive participation across the manufacturing floor.

Term Sheet

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