Eventda Sdn Bhd

Eventda is an online platform for Meeting Rooms, Training Rooms and Co-Working Spaces with over 1,200 listed packages with a highly scalable technology platform with Channel Manager, API Integrations and White-Label capabilities system.

No. 1 MICE (Meetings, Incentives, Conferences, Exhibitions) aggregator in Malaysia with an inventory management system for its vendors and direct booking capabilities.

Eventda also has launched an e-Venue platform for a government agency, The Human Resource Development Corporation (HRD Corp). The e-Venue platform helps HRD Corp training companies to source training rooms for their training programs.

Campaign Closed

% of target	0 days left
Investors	0
Min Target	RM 300,000
Max Target	RM 1,500,000

DISCLOSURE

There is a high dependency on one revenue source at the moment. However, Eventda is exploring more partnership opportunities with larger corporations and securing more direct sales vendors.

Introduction

Eventda was founded by a group of young entrepreneurs fuelled by passion to digitalise and transform the MICE segment in Malaysia. Our products focuses on 3 categories as following:

Our system is built on a highly scalable technology platform with Channel Manager, API Integrations and White-Label capabilities. Our team and board of advisors have a proven track record to build companies, scale and exit. Currently, there are over 1,200 packages listed on Eventda.com and its associate platforms.

What We Do

The Challenge

Our Solution

Eventda provides multiple options of venue spaces based on:

location
number of participants
food service
transparency to booking cancellation policy

Eventda fetches live prices from its Venue Management System (“VMS”) and publishes on the front-end for comparison purposes. With inventories being managed directly from VMS, Eventda is able to offer instant booking functionality, enabling users to obtain instant booking confirmation. By providing great visibility, Eventda intends to help venue spaces to improve their utilisation rate by providing following informations to venue providers:

Eventda helps businesses save costs when booking for spaces by democratizing corporate rates to all businesses. With integrated and centralized billing, businesses will have only one contact point – Eventda for all their spaces booking. They will also have integrated payment solutions as Eventda works with Saas, government agencies etc.

Why Are We Different

This is our competitive advantage.

Our Revenue Model

We have three revenue models for our business as follows.

Our Market Opportunity

The MICE Industry in Malaysia were valued at over RM3.9 billion as of 2009. With Malaysia’s growing economy, the MICE industry is benefiting through the hosting of regional business events, meetings and conferences. Despite the pandemic, the industry has continued to grow and is projected to hit RM5.2 billion by 2026.

Our Strategy

This is our go-to market strategy and our goal is to create opportunities with following three type of business models.

Our Achievements

Eventda has signed a long term agreement with The Human Resource Development Corporation (HRD Corp) to manage and operate the HRD Corp e-Venue platform that offers over 1,200 venue spaces of Eventda to its training providers and registered employers to utilise their levy for their corporate training programs.

HRD Corp is an agency under the Ministry of Human Resources with over 14,000 training companies, more than 100,000 levy-contributing employers and RM 1 billion annual levy fund. This platform is valued at over RM 80 million in commissions.

More e-Venue like white-label solutions are expected in the future with potential partners like Travel OTA platforms, lifestyle apps, government agencies etc.

Indicative Usage of Funds

The Team

Yovindra Kanezin l Country Manager

Yovindra Kanezin, age 27, started his career working for the former Minister of Transport Malaysia, Dato' Sri Liow Tiong Lai. In Ministry, he was part of the National Logistics Taskforce - NLTF (a taskforce that reports to the then Prime Minister, Dato' Sri Najib Razak) and National Airport Planning Committee (NAPC). He also handled several projects involving Foreign Direct Investments well as domestic infrastructural developments. He was also tasked to handle the day to day agenda of the minister and engagements with other stakeholders.

Currently, he's the Country Manager for a local startup that's revolutionising the MICE Segment of the hospitality in Malaysia called Eventda. Apart from his professional career, he is the Chairman of Young Professionals Bureau of Malaysia, Director of Commonwealth Youth Innovation Hub Malaysia and part of the ASEAN Foundation.

Experience:

January 2021 – Present
Country Manager & Executive Director of Eventda Sdn Bhd
August 2020 - January 2021
Head of Business Development of Eventda Sdn Bhd
February 2018 - July 2019
Risk Analyst of Paypal

Education:

University of Reading
Bachelor of Science (B.Sc.) (Hons), Finance & Business Management

SP Sanjay l Chief Technology Officer

SP Sanjay, age 27, he believe the perfect product doesn't exist, So he thrive to build an evolving product with feedback from people and data from the analytics tool. He manage technical SEO for all AirAsia pages and Its afflicted products. He devise the strategy and technical architecture to boost SEO ranking. His role is to support the technical team on SEO best practices. And bringing new features to life with Analytics data insight. At Data as Services, he hold a Key responsibility in implementing TensorFlow AI models to solve business problems and enhancing their profit.

He wrote business rules for Microsoft Chat-bot pipeline. A chatbot made to assist the invoice automation process. skills/software used: python 2.7, NLP, Regex, REST APS, Pandas, NLTK, sci-kit learn, MongoDB,etc.

Experience:

November 2019 – Present
Growth Marketing Manager of AirAsia
- Optimizing crucial technical aspects for search engines.
- Gathering data insights of the users and bringing new features ideas to the table from the collected data.
- Growth in SEO, Retention and other marketing automation to enable growth in Retention and conversion.
December 2018 - Present
Head of Digital Marketing of Netart-India
October 2018 - November 2019
Co-Founder &CTO of Data as Services

Education:

Amrita Vishwa Vidyapeetham, Coimbatore
Bachelor's Degree, Computer Science>

Dabraj Sing l Advisor & Strategic Investor

Dabraj, age 32, is currently the Head of SuperApp Platform Strategy, reporting to the CEO of AirAsia SuperApp. Prior to this, Dabraj was the Head of Digital Strategy and Projects within the Transformation Acceleration Office, with a deep focus on airlines digital strategy, growth and automation projects.

He was previously the Finance Director of Lion & Lion, a digital marketing & consulting firm overlooking financial performance of 4 markets, strategizing new market entries, forming group shared service centre and investor management. He was also responsible for structuring the M&A deal for the sale of Lion & Lion to a Japanese public listed co. at the end of September 2016. Prior to Lion & Lion, Dabraj worked as an external auditor with Ernst & Young, completing audit projects for more than 50 companies including PLCs, GLCs & MNCs covering various industries.

Experience:

February 2022 – Present
Chief Strategy Officer of AirAsia Super App (AirAsia)
November 2020 - January 2022
Head of SuperApp Platform Strategy of AirAsia
- Platform Business Strategy | Commercial Strategy | Ecosystem Growth | Business Review | Mergers & Acquisition | Market Expansion | New Product Launches | Commercial Analytics | Financial Modeling .
May 2018 - October 2020
Head, Digital Strategy & Projects - Transformation (AIrAsia);
- Digital Transformation Strategy | Digital Solutions | Business Process Automation | Robotics Process Automation | Data Analytics & Transformation | Agile Project Management | Cultural Transformation | Innovation | Allstars Idea Management | Special Projects
July 2017 - September 2017
Management Summer Associate of Google
- Growth projects for Google Search and Youtube platforms within Southeast Asia. .
June 2015 - October 2016
Finance Director of Lion & Lion Digital Agency
- Global Finance Director | Mergers & Acquisition | Market Expansion | Commercial Strategy | Hyper-Growth | Business Turnaround | Setup of Shared Service Centres | Process Improvement | Business Exit .
May 2014 - May 2015
Head of Finance of Lion & Lion Digital Agency
- Automation Reporting | Financial Accounting | Management Accounting | Internal Controls.
March 2011 - April 2014
External Auditor of Ernst and Young
- Financial Audits for Government Linked Companies | IPO Financial Audits | Petroleum Shared Contract Audits | Internal Controls review | Advisory on Internal Financial Reporting Standards .

Education:

Massachusetts Institute of Technology - Sloan School of Management
Master of Business Administration, Visiting Graduate Student

Ravi Shankar l Advisor & Strategic Advisor

Ravi Shankar, age 36, is a generalist who is learning to be a specialist in a lot of functions. His passion is to connect the dots between Marketing, Data Science, Product Management, Software Engineering, Commercial P&L, and Business Operations to bring sustained growth to the organizations he work for. His core expertise still remains in digital marketing, data science, web & product analytics. Southeast Asia, India & Australia is where he spent most of his focus in the last 12 years of experience. furthermore, he have helped global brands across China, Europe, and North America.

In his current role as the Chief Growth Officer of AirAsia, he work with the heads of the functions of Data, Product, Technology, Commercial & Operations.

Experience:

January 2022 - Present
Chief Marketing Officer of Carsome
November 2020 - January 2022
Chief Growth Officer of AirAsia
January 2019 - November 2020
Group Head of Digital Marketing & Analytics of AirAsia
January 2017 - January 2019
Group Head of Digital Marketing
December 2014 - December 2016
Regional Head of Performance & Analytics of Lion & Lion Digital Agency
January 2013 - November 2014
Campaign Management Lead of Google
October 2011 - December 2012
Online Marketing Specialist of Sulekha.com
August 2010 - October 2011
Creative strategist at Yahoo
July 2008 - July 2010
Online Marketing Specialist of ClearLead Inc

Education:

Jawaharlal Nehru Technological University
B.Tech, Computer Science

Term Sheet

Issuer: Eventda Sdn Bhd, a private limited company incorporated in Malaysia., a private limited company incorporated in Malaysia

Type of Equity: Ordinary Shares (“Shares”)

Fund Raising Period: 180 days

Pre Money Valuation: RM9,726,000

Minimum Fundraising Target: RM 300,000

Maximum Fundraising Target: RM 1,500,000

Price per Share: RM 16.61

Minimum Equity Offered: 2.99% for RM 300,000

Maximum Equity Offered: 13.36% for RM 1,500,000

Minimum Shares Offered: 18,062

Maximum Shares Offered: 90,308

Minimum Investment Amount: RM 3,000

Rewards: N/A

Impact on Shareholding Structure Upon Completion of the Offering

Investor Eligibility: Retail, Angel, Sophisticated, and/or Institutional Investors, subject to the applicable investment limits prescribed under the Securities Commission’s Guidelines on Recognised Markets.

Pre Emptive Rights

Type of Shares

Ordinary Shares (“Shares”)

Capitalisation
(in the event the Maximum Fundraising Target is reached)

	No. of Ordinary Shares	% on Enlarged Capital Basis
Existing Issued and Paid-Up Ordinary Shares:	585,780	86.64%
Maximum Ordinary Shares to be Sold in the Offering:	90,308	13.36%
Total	676,088	100%

Information

Closing Period: 14 working days after the end of the Fundraising Period.

Use of Proceeds: Funds will be used for working capital (41%), technology (36% ) and sales & development (23%).

Subscription Procedure: An Investment Agreement (with an Annexed Partnership Agreement) for the subscription of ordinary shares and subject to review if required or necessary, the procedure may be amended by the Issuer and the ECF Platform.

Disclaimer

The information, calculations and remarks expressed on this term sheet or on any other part of the platform are based on information provided, disclosed and presented by the Issuer, Eventda Sdn Bhd to Ata Plus Sdn Bhd, either in part or in whole. Ata Plus disclaims responsibility for the accuracy, completeness and/or validity of these information, and hence will not be held liable for any inaccurate, inappropriate or incomplete information presented on this term sheet or on any other part of the platform subject to the following :

The financial information listed on the deal page is provided by the Issuer; which includes the financial forecasts and projections, the capitalisation table, the term sheet, and management accounts.

The financial forecasts and projections have been prepared by the Issuer based on assumptions that have not been reviewed and certified by an independent certified accountant for its reasonableness.

THE ISSUER agrees that; all information concerning the product, business and the assets of THE ISSUER that have been furnished to Ata Plus Sdn Bhd for the purpose of the equity crowdfunding campaign is true, complete, and accurate in all material respects and is not misleading or deceptive whether by inclusion or omission.

Should the Investor require more information, they can do so by contacting Eventda Sdn Bhd directly at [email protected] or by clicking on the ‘CONTACT’ button on the Deals Page.

Disclosure: This issuer is referred by a 3rd party which is . Ata Plus is not associated or related to the issuer and the referral party.

Disclaimer by Securities Commission

(i) No shares will be alotted or issued based on this document after six months from the closing of the offer period

(ii) This issue, offer or invitation for the offering is a proposal not requiring authorisation of the Securities Commission under section 212(8) of the CMSA 2007

(iii) This document has not been reviewed by the Securities Commission Malaysia. The Securities Commission does not recommend nor assumes responsibility for any information including any statement, opinion or report disclosed in relation to this fund raising exercise and makes no representation as to its accuracy or completeness. The Securities Commission expressly disclaims any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the information disclosed.

Issuer

Eventda Sdn Bhd, a private limited company incorporated in Malaysia.

Type of Equity

Ordinary Shares (“Shares”)

Fund Raising Period

180 days

Pre Money Valuation

RM9,726,000

Minimum Fundraising Target

RM 300,000

Maximum Fundraising Target

RM 1,500,000

Price per Share

RM 16.61

Minimum Equity Offered

2.99% for RM 300,000

Maximum Equity Offered

13.36% for RM 1,500,000

Minimum Shares Offered

18,062

Maximum Shares Offered

90,308

Minimum Investment Amount

RM 3,000

Rewards

N/A

Investor Eligibility

Retail, Angel, Sophisticated, and/or Institutional Investors, subject to the applicable investment limits prescribed under the Securities Commission’s Guidelines on Recognised Markets.

Type of Shares

Ordinary Shares (“Shares”)

Capitalisation
(in the event the Maximum Fundraising Target is reached)

	No. of Ordinary Shares	% on Enlarged Capital Basis
Existing Issued and Paid-Up Ordinary Shares:	585,780	86.64%
Maximum Ordinary Shares to be Sold in the Offering:	90,308	13.36%
Total	676,088	100%

Information

Utilisation of funds time frame

Q1 2023	Q2 2023	Q3 2023
13.64% funds used for working capital, 7.7% for sales & development and 11.66% for technology	13.64% funds used for working capital, 7.7% for sales & development and 11.66% for technology	13.64% funds used for working capital, 7.7% for sales & development and 11.66% for technology

Closing Period

14 working days after the end of the Fundraising Period.

Use of Proceeds

Funds will be used for working capital (41%), technology (36% ) and sales & development (23%).

Subscription Procedure

An Investment Agreement (with an Annexed Partnership Agreement) for the subscription of ordinary shares and subject to review if required or necessary, the procedure may be amended by the Issuer and the ECF Platform.

Disclaimer

The financial information listed on the deal page is provided by the Issuer; which includes the financial forecasts and projections, the capitalisation table, the term sheet, and management accounts.

The financial forecasts and projections have been prepared by the Issuer based on assumptions that have not been reviewed and certified by an independent certified accountant for its reasonableness.

Should the Investor require more information, they can do so by contacting Eventda Sdn Bhd directly at [email protected] or by clicking on the ‘CONTACT’ button on the Deals Page.

Disclaimer by Securities Commission

(i) No shares will be alotted or issued based on this document after six months from the closing of the offer period

(ii) This issue, offer or invitation for the offering is a proposal not requiring authorisation of the Securities Commission under section 212(8) of the CMSA 2007

Risk Disclaimer

Investing in equity crowdfunding involves certain risks that include uncertainty of returns, lack of liquidity, dilution, material events and lack of control. Investments should be done as part of a diversiﬁed portfolio. ATA PLUS offers investment opportunities to investors who understands these risks in making their own investment decisions.

PLEASE READ THE FULL RISK WARNING BEFORE DECIDING TO INVEST.

This page is approved as a ﬁnancial promotion by ATA PLUS Sdn. Bhd., which is authorized and regulated by the Security Commission of Malaysia. Deals that are up for investment are only offered to members of ata-plus.com on the basis of information provided by the companies concerned. ATA PLUS takes no responsibility for this information or for any recommendations or opinions made by the companies. For further information on this, please read our Term of Use.

Eventda Sdn Bhd

Introduction

What We Do

The Challenge

Our Solution

Why Are We Different

Our Revenue Model

Our Market Opportunity

Our Strategy

Our Achievements

Indicative Usage of Funds

The Team

Yovindra Kanezin l Country Manager

SP Sanjay l Chief Technology Officer

Dabraj Sing l Advisor & Strategic Investor

Ravi Shankar l Advisor & Strategic Advisor

Term Sheet

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Risk Disclaimer