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Eazi Car Sdn Bhd (EaziCar) is an e-hailing service based in Malaysia. We offer peer-to-peer ridesharing services and launching operations in Iskandar Johor. Our platform can be accessed via our mobile app, launching in April 2019. We have already signed up 425 drivers and are now raising funds as we expand across the nation. 

Campaign Closed RM 10,720 raised
4% Complete
4% of target 0 days left
Min Target RM 300,000
Max TargetRM 3,000,000


Eazi Car Sdn Bhd (EaziCar) is an e-hailing service based in Malaysia. EaziCar offers peer-to-peer ridesharing services and is launching operations in Iskandar Johor. Amid the rising popularity of ridesharing platforms in Malaysia and the rest of the world, EaziCar aims to stand out with its enhanced safety features, increased driver benefits and low cost. 


What We Do

The Challenge

Safety problems
Since the early days, people have been worrying about transport safety, e.g. drivers or passengers get robbed or even kidnapped. 

Lack of benefits
As e-hailing gained popularity over the last several years, essentially anyone with a car can earn additional income and work as much or as little as they want. But with the more flexible work structure, e-hailing companies gave rise to unique challenges. Jobs in the sharing economy typically do not come with the benefits of the traditional ones, e.g. medical benefits,

Poor driver retention
A US report finds that only 3% of people signed up to drive with Uber are still driving a year later, partially due to increased competition from companies like Lyft. 

Our Solution


Our solution is a mobile app that enables passengers to hail registered drivers and services, with a separate app to enable drivers to accept jobs from all over Malaysia. We provide more jobs with better benefits for car owners as drivers and cost savvy for passengers when living standard kept inflating when income is not.


Safety is a priority for us at EaziCar. With our enhanced tracking feature, we are always keeping an eye out for our passengers. We're integrating GPS tracking system with emergency buttons on our mobile apps. We will have specific safety features for children and the elderly that allows sharing of location data not only to PDRM and emergency services but also with chosen family members or friends.


Safe rides begin with safe drivers. We also perform a stringent verification and training process on our drivers to ensure passengers are in good hands.


EaziCar aims to incentivise drivers and minimise trade-offs when switching from more traditional forms of employment, by offering medical benefits to drivers who meet certain requirements. 

Why Are We Different





One-time driver registration to cover the region (e.g. other players require drivers to register for different states)




Medical benefits to drivers*




Cash rewards rather than rewards points




Long term rebates for passengers with Eazi Pay account




No quota control over drivers 


*Terms and Conditions apply

Our Revenue Model

The major revenue of our business is overriding commission from our drivers. A secondary source of our revenue is from vehicle marketing and panel merchants.


Overriding Commission


Overriding Commission

We charge our drivers 20% fee on all fares


Vehicle Marketing


Vehicle Marketing

We make a commission on vehicle marketing, such as wrapping, flyers and etc.


Panel Merchants


Panel Merchants

We work with select merchants to provide discounted services for our drivers, e.g. mechanics, car wash, etc.


Our Market Opportunity

EaziCar Market Opportunity

Our Strategy


Our growth strategy is to expand our market share and innovate products as below

Short Term

  • Aggressive marketing campaign
  • Partnerships with corporations
  • Drivers health benefits
  • Develop Eazi Delivery and Eazi Courier

Medium Term

  • Expanding into Asia Pacific: India, Philippines & Cambodia
  • EaziCar will be expanding to all neighbouring countries especially developing markets for better transport service and create job opportunities with a much lower operation cost
  • IPO in the United States
  • Auto supply financing
  • Petrol and diesel supply

Long Term

  • Auto part such as tyres and oil
  • Implementation of new transport technologies (to be updated)
  • Auto parts trading and manufacturing


Projected Revenue


EaziCar Projected Quarterly Revenue, 2019-2021 (in RM millions)

Indicative Usage of Funds

EaziCar ECF Use of Funds


Server maintainance and continuous app development



New office setup and overhead



Day-to-day running of the business



Social media, benefits, print, etc.

The Team

Alex Teow Boon Heong

Alex Teow Boon Heong

Co-Founder & CEO

Jerome Sim

Jerome Sim

Chief Technology Director

Nor Amalina

Nor Amalina

Business Development Executive



Executive Secretary

Ahmad Firdaus

Ahmad Firdaus

Social Marketing Executive

Amira Atika

Amira Atika

Marketing Strategist

Term Sheet

Risk Disclaimer

Investing in equity crowdfunding involves certain risks that include uncertainty of returns, lack of liquidity, dilution, material events and lack of control. Investments should be done as part of a diversified portfolio. ATA PLUS offers investment opportunities to investors who understands these risks in making their own investment decisions.


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