Ata Plus - EaziCar

EaziCar

Eazi Car Sdn Bhd (EaziCar) is an e-hailing service based in Malaysia. We offer peer-to-peer ridesharing services and launching operations in Iskandar Johor. Our platform can be accessed via our mobile app, launching in February 2019. We have already signed up 425 drivers and are now raising funds as we expand across the nation. 

RM 19,240 raised
6% Complete
6% of target 3 weeks 5 days left
Investors9
Min Target RM 300,000
Max TargetRM 3,000,000
Log In to Invest

Introduction

Eazi Car Sdn Bhd (EaziCar) is an e-hailing service based in Malaysia. EaziCar offers peer-to-peer ridesharing services and is launching operations in Iskandar Johor. Amid the rising popularity of ridesharing platforms in Malaysia and the rest of the world, EaziCar aims to stand out with its enhanced safety features, increased driver benefits and low cost. 

 


What We Do

The Challenge

Safety problems
Since the early days, people have been worrying about transport safety, e.g. drivers or passengers get robbed or even kidnapped. 

Lack of benefits
As e-hailing gained popularity over the last several years, essentially anyone with a car can earn additional income and work as much or as little as they want. But with the more flexible work structure, e-hailing companies gave rise to unique challenges. Jobs in the sharing economy typically do not come with the benefits of the traditional ones, e.g. medical benefits,

Poor driver retention
A US report finds that only 3% of people signed up to drive with Uber are still driving a year later, partially due to increased competition from companies like Lyft. 

Our Solution

 

Our solution is a mobile app that enables passengers to hail registered drivers and services, with a separate app to enable drivers to accept jobs from all over Malaysia. We provide more jobs with better benefits for car owners as drivers and cost savvy for passengers when living standard kept inflating when income is not.

 

Safety is a priority for us at EaziCar. With our enhanced tracking feature, we are always keeping an eye out for our passengers. We're integrating GPS tracking system with emergency buttons on our mobile apps. We will have specific safety features for children and the elderly that allows sharing of location data not only to PDRM and emergency services but also with chosen family members or friends.

 

Safe rides begin with safe drivers. We also perform a stringent verification and training process on our drivers to ensure passengers are in good hands.

 

EaziCar aims to incentivise drivers and minimise trade-offs when switching from more traditional forms of employment, by offering medical benefits to drivers who meet certain requirements. 


Why Are We Different

 

 

Registration

 

One-time driver registration to cover the region (e.g. other players require drivers to register for different states)

 

Medical

 

Medical benefits to drivers*

 

Rewards

 

Cash rewards rather than rewards points

 

Rebate

 

Long term rebates for passengers with Eazi Pay account

 

Quota

 

No quota control over drivers 

 

*Terms and Conditions apply


Our Revenue Model

The major revenue of our business is overriding commission from our drivers. A secondary source of our revenue is from vehicle marketing and panel merchants.

 

Overriding Commission

 

Overriding Commission

We charge our drivers 20% fee on all fares

 

Vehicle Marketing

 

Vehicle Marketing

We make a commission on vehicle marketing, such as wrapping, flyers and etc.

 

Panel Merchants

 

Panel Merchants

We work with select merchants to provide discounted services for our drivers, e.g. mechanics, car wash, etc.

 


Our Market Opportunity

EaziCar Market Opportunity


Our Strategy

 

Our growth strategy is to expand our market share and innovate products as below

Short Term

  • Aggressive marketing campaign
  • Partnerships with corporations
  • Drivers health benefits
  • Develop Eazi Delivery and Eazi Courier

Medium Term

  • Expanding into Asia Pacific: India, Philippines & Cambodia
  • EaziCar will be expanding to all neighbouring countries especially developing markets for better transport service and create job opportunities with a much lower operation cost
  • IPO in the United States
  • Auto supply financing
  • Petrol and diesel supply

Long Term

  • Auto part such as tyres and oil
  • Implementation of new transport technologies (to be updated)
  • Auto parts trading and manufacturing

 

Projected Revenue

 

EaziCar Projected Quarterly Revenue, 2019-2021 (in RM millions)


Usage of Funds

EaziCar ECF Use of Funds

Technology

Server maintainance and continuous app development

 

Expansion

New office setup and overhead

 

Operations

Day-to-day running of the business

 

Marketing

Social media, benefits, print, etc.


The Team

Alex Teow Boon Heong

Co-Founder & CEO

5 years experience in online and remittance business, after 8 years of experience operating super coach travel. Combining this experience, Alex Teow founded EaziCar after realising the power of technology and how it can increase the efficiency of travel today.

Jerome Sim

Chief Technology Director

Also founder of Eurekaism Sdn Bhd and Minimo.Cat. Former consultant at NCS Pte Ltd and experience at IC Resources and Gemalto. Graduate from ZUCC-NP Exchange Programme at Zheijiang University City College, Electrical Engineering Course at Ngee Ann Polytechnic, Global Immersion Programme China at Peking University, Studied B.E (Electrical & Electronic Engineering) and Double Minor in Entrepreneurship at Nanyang Technological University, Singapore.

Nor Amalina

Business Development Executive

Diploma in Computer Science. 8-year career experience in Global Marketing And Business developing in SMEs.

Zainab

Executive Secretary

Diploma in Science Secretary. To uphold an equity and fair management of office operations and costing. To maintain a good human relation with all apps users, with the most bespoke service training and share to all fellow team mates.

Ahmad Firdaus

Social Marketing Executive

Diploma in Digital Industrial and Degree of Business Engineering holder. A quick response, a “customer first” mindset, and the ability to move difficult questions offline are all important aspects of social customer service.

Amira Atika

Marketing Strategist

Certificate of Digital Engineering. Strategy is intuitive, but it is also analytical; it is analytical, but also intuitive.

Term Sheet

Risk Disclaimer

Investing in equity crowdfunding involves certain risks that include uncertainty of returns, lack of liquidity, dilution, material events and lack of control. Investments should be done as part of a diversified portfolio. ATA PLUS offers investment opportunities to investors who understands these risks in making their own investment decisions.

PLEASE READ THE FULL RISK WARNING BEFORE DECIDING TO INVEST.

This page is approved as a financial promotion by ATA PLUS Sdn. Bhd., which is authorized and regulated by the Security Commission of Malaysia. Deals that are up for investment are only offered to members of ata-plus.com on the basis of information provided by the companies concerned. ATA PLUS takes no responsibility for this information or for any recommendations or opinions made by the companies. For further information on this, please read our Term of Use.