1. HOW IT WORKS
ATA PLUS online platform ensures you get connected with registered investors and members to share your business proposition. The more you share, the more interest you are likely to generate. A truly interested investor will prompt for further details of your business which you can issue at your own discretion. On top of that, your true unique value proposition should rely on your execution methods as well as having the right combination of people to ensure the realisation of your business.
Raising funds through equity crowdfunding means you get to swap shares in return for the financial assistance given by investors. For the investors, they could achieve higher returns than they would in peer-to-peer lending but also bear the risks of the businesses they backed. As for the business owners, the amount of investment acquired would not be bound as a debt.
Yes, if your business is NOT SIGNIFICANTLY (less than 33% source of revenue) involved in the following activities :
- Liquor and liquor-related activities
- Pork and pork-related activities
- Non-halal food and beverages
- Tobacco, e-cigarettes and tobacco related activities
- Adult-related content and entertainment; e.g. pornography
- Manufacturing and trading of weapons
- Financial services based on interest
- Conventional insurance
Any company from various sectors and growth stage (start-up or ongoing businesses, and even social enterprises) are welcomed to pitch their business on the platform. However these companies will need to comply with the following requirements stipulated by Securities Commission :
- Your Company MUST be registered and incorporated in MALAYSIA
- Your Company is NOT a public listed entity or a subsidiary of a public listed company
- The paid up share capital of your company DO NOT EXCEED RM 5,000,000
3. UNDERSTANDING & PREPARING
Signing up as a member is free. Though to get your business listed up will require screening processing fees. Our screening mechanism is positioned to optimize investing outcomes and provide a holistic risk assessment to curate quality deal flow; as well as to facilitate investment decisions that are favourable to you as a business owner.
- The first screening processing fee is RM 500.00
- The second screening (My Pitch) processing fee is RM 2,500.00
Assuming that you have everything prepared and complete the two screening processes consecutively, it should not take longer than 1 (one) month to get your business listed on the portal.
To ensure an ease of completing the forms that is part of the screening process, it’ll be helpful for you to be prepared with the following for respective screening stages.
Level 1 Screening
- CCRIS :(Central Credit Reference Information System) is the computerised database maintained at the Credit Bureau, Bank Negara Malaysia. CCRIS processes data received monthly by the Central Bank (Bank Negara), regarding loans given out by financial institutions in order to present a credit report. CCRIS shows unpaid or active accounts and applications for credit in the past 12 months. Please make sure that the report does not show two months in arrears of loan payment for each loan the applicant has undertaken or if there is a debt ratio of 50% or more.
- CTOS :(Credit Tip-Off System) reports provide information on any legal proceedings against individuals and business entities in Malaysia. Other than bankruptcy information on individuals and companies, the report also contains information on legal proceedings such as court file number, filing location, date of notice or court orders, individual’s name or company’s name, the amount of the suits (if any), individual’s identity card number or company’s registered number (if any) and the date mentioned in court proceedings are included in the report. CTOS report shows a much longer time period as the records are kept for an indefinite period.
- DCHEQS :(Dishonoured Cheque Information System) is a computerised database system developed and maintained by Bank Negara to collect, process, store and generate information related to dishonoured cheques. It provides a profile of dishonoured cheque issuers including details such as name, address, identity card number, account number, cheque number, issuance date and amount. The DCHEQS Report keeps a record of current account holders who issue dishonoured cheques (The dishonoured cheques issued may mean that there will be no more consideration for the re-opening of the existing current account), as follows:
- One year for account holders who produce less than three bad cheques within 12 months.
- Three years for aaccount holders who produce three or more bad cheques within 12 months.
IMPORTANT: You’ll have to make sure that all statutory submissions to SSM/Companies Commission of Malaysia is in order and up-to-date. This will include the most recent annual return and audited accounts of your company.
Level 2 Screening (My Pitch)
The purpose of this stage is to draw out the distinct features of your business and your value proposition. This is where you highlight the your strengths, achievements and how sexy your business is to impress the investors. Keep it clear and simple and avoid using jargons, so that potential investors can easily understand what and who they are investing in. “Move” the investors by injecting some enthusiasm and life into your pitch. Explain clearly what your business is about, who you do it for and how it will benefit them. Tell them how you will make money, the potential upside that they can gain and when or how they can exit.
To get your business listed on ATA PLUS, you’ll need to go through 2 (two) screening processes.
Level 1 Screening
This screening stage looks into the credit-worthiness of your business and primary team members. All you need to do is complete an online form stating the main contact details, company information and address, as well as a list of your team members identifications. We will then run these through CTOS, CCRIS and DSCHEQs.
It will take up to 3 business days to process the information you provide. In return you will receive a notification and report indicating if you've cleared the first screening process. Meanwhile, you can go ahead and continue preparing for the 2nd screening, whilst waiting for the Level 1 results.
Level 2 Screening
The second screening stage is also known as 'My Pitch' application. At this point, it is handy to have your business plan including at least a 3-year financial projection ready, as this is where you will submit information on your business, state your funding requirements and what you will be using the funds for. In order to support the information provided, you will also need to enclose your business plan together with your application. (The business plan is required only for the purpose of facilitating the internal assessment of the application)
It will take up to 15 business days to process your pitch application and we will revert to you on whether your application is qualified to be listed on the platform. In the event that you do not make it through the Level 2 screening, you are encouraged to resubmit your application within the next 45 days.
Once you’ve passed both of the screening process, it’s time to put the icing on the cake! The listing of your business MUST be accompanied by a 2-3 minute video pitch by the key applicant