Ata Plus Insights

Crowdfunding Basics

The term ‘crowd’ has been a buzzword for the past few years. The term commonly goes around with the attached verb, implying that everyone is participating in a particular activity. Now, that may not sound like something new. But in the age of the internet and mass social media, the term evokes the image of […]


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Vocalising Your Business

What does it take to give your business a voice that commands the attention of your customers? Firstly, it helps to know the people your business talk to. In most cases, they are not that different than all of us. We live in a hyper-connected world; a world where people are constantly glued to screens […]


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Learning from the Shark Tank spectacle

Shark tank has been around for many years, in their first 6 seasons they have seen 495 companies that pitched to them. They have invested USD $63M in 495 companies and of those companies 422 companies are still in business.


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Chinese New Year going digital

The immovable force of culture and customs reckons with the power of the technology. We remember last year‘s introduction of virtual ‘ang pow’ by WeChat enabling millions to offer simple gift online. Gifts are not the only thing being exchanged. The fact that we’re exchanging greetings over the internet shows the digitisation of the New […]


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A New Year, A New Dawn for ECF in Malaysia!

The year 2015 seems to have passed swiftly with all sorts of kicking headlines. We’d like to share some of our thoughts on what has happened in the equity crowdfunding scene in Malaysia and what we anticipate for the coming year.  We at ATA PLUS, are thrilled to embrace all the excitement that 2016 has to offer and be part of it. […]


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